• In 2018, influencer marketing is about driving sales

    … By Bryn Caruso — vp, sales & customer success at Julius In less than five years, influencer marketing has gone from a trendy method of marketing amplification to a serious sales driver. We recently surveyed marketers and public relations professionals on the ways that they currently implement influencer marketing, and found…

    Digiday- 22 readers -
  • How Julius Is Increasing the ROI of Influencer Marketing

    … Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 Tweet This! That’s why the total…

    Marketing Technology Blogin How To's- 23 readers -
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