• 140 Proof Granted Patent for ‘Targeting Users Based on Persona Data’

    …, identifying a persona based on the user associated with the identified content stream and serving an advertisement to the third-party environment based on the identified persona. 140 Proof CEO Jon Elvekrog said in the release: We have believed for a long time that the most powerful signal of a person’s interests can be derived from their public…

    David Cohen/ AllFacebook- 2 readers -
  • Jumptap Offer Rotation & Tracking Script for Prosper 202

    … This script is designed to help you track clicks from Jumptap, one of the more popular mobile ad networks. It grabs tracking variables passed by Jumptap and turns them into c variables used by Prosper202. This allows you to see exactly what publisher, keyword/category, handset, and carrier are converting. The script will also rotate offers…

    CTRtard- 9 readers -