• 140 Proof Granted Patent for ‘Targeting Users Based on Persona Data’

    … our many methods and inventions around using social data to build interest-based personas for ad and content targeting. We’ve been first out of the gate and will explore every path to generating revenue from our work. Jumptap Founder and 140 Proof advisor Jorey Ramer added: 140 Proof was extremely early to demonstrate the power of social data to identify audiences based on their personas and match them with relevant ads. This is the Hope Diamond of social advertising patents. …

    David Cohen/ AllFacebook- 6 readers -
  • Jumptap Offer Rotation & Tracking Script for Prosper 202

    … This script is designed to help you track clicks from Jumptap, one of the more popular mobile ad networks. It grabs tracking variables passed by Jumptap and turns them into c variables used by Prosper202. This allows you to see exactly what publisher, keyword/category, handset, and carrier are converting. The script will also rotate offers…

    CTRtard- 21 readers -