Jun Li

  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … on the Facebook developer blog: In April 2014, we introduced API 2.0, which included a Business Mapping API that gave developers the ability to map users across apps owned by the same business. API 2.2 introduced an even easier way to map users between multiple apps without calling the Mapping API. If the app is associated with a Business Manager, and the user…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    … Engineer Jun Li detailing the new options: App developers have seen a lot of success with Facebook's mobile app ads, largely because of Facebook's precise targeting abilities for mobile app ads. In order to get high-quality installs or engagement within an app, it is very important to reach the right people with the most relevant message…

    David Cohen/ AllFacebookin Social- 11 readers -