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  • What is Email Authentication? How does it Impact Deliverability?

    There’s a lot of ignorance out there from marketers and IT professionals when it comes to email deliverability and inbox placement. Most companies simply believe it’s a simple process where by you send the email… and it gets where it needs to be. It doesn’t work that way – internet service providers have a number of tools at their disposal to verify the source of the email and ...

    Douglas Karr/ Marketing Technology Blog- 5 readers -
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