Justin Kay

  • How ‘Zines Help Big Brands Keep It Real

    … surprisingly well? Good old-fashioned zines. Take Nike’s impressive roster of inspired digital and print content, which helps the company speak directly to their more obsessive consumers. A prime example was when Nike rolled out its 20th-anniversary F.C. collection in honor of the World Cup in Brazil. The event offered a huge publicity opportunity…

    The Content Strategistin Content How To's- 12 readers -
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