Justin Lafferty

  • 3 Ways to Use Live Video for Small Businesses

    … to use live video to market your small business. Why Live Video? Fans and customers are hungry for more live video content. Take for example the Chewbacca Mask Mom, so far the biggest viral hit of 2016. That was a Facebook Live video. In the first year of Twitter-owned Periscope, people worldwide watched an average of 110 years of content every day…

    Justin Lafferty/ Social Media Examiner- 37 readers -
  • Will Facebook Messenger Chat Bots Replace Humans?

    … in 2015, where co-founder and CEO Mark Zuckerberg and vice president of messaging products David Marcus introduced Messenger Platform. Facebook wants to replace email and telephone as the primary driver of customer contact, allowing people to place orders and receive shipping info through Messenger. Now, brands are developing the tools to scale up to satisfy this demand. Justin Lafferty is the founder and CEO of On Base Marketing and the former editor of SocialTimes. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. …

    Justin Lafferty/ AllTwitterin Social Facebook- 36 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    …. If you’re worried about a confounding variable when it comes to your fans’ engagement: ask them to engage: If you truly have quality fans, they’ll have no problem with sharing a post, leaving a positive review or any other simple task you ask them to do. Take a look at this study Dan Zarrella from HubSpot posted: Even though this study was geared…

    Dennis Yu/ AllTwitterin Facebook Twitter- 36 readers -
  • Scouting Cards for Social Networks (Infographic)

    … The National Football League Draft kicks off Thursday night, which led Visage and On Base Marketing to wonder what the scouting cards for social networks would look like. Visage and On Base Marketing prepared the infographic below, highlighting the pros, cons and key statistics for Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat…

    David Cohen/ AllFacebookin Social Facebook Twitter- 15 readers -
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