Justin Lafferty

  • 3 Ways to Use Live Video for Small Businesses

    … gotten new clients through broadcasting on Periscope, though it’s hard to measure direct business from live-streaming just yet. He said that live-streaming helps to enhance the experience for current clients, who will hopefully spread the word among their friends and family. “There’s no doubt that we’ve created buzz locally and worldwide with live…

    Justin Lafferty/ Social Media Examiner- 35 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … toward Twitter, the base message is the same for Facebook: Good fans will share your post if you ask them to. Remember: If you only optimize your fan ads for a lower cost per like, you can end up gaining lower quality fans. It is always better to choose quality over quantity. On Base Marketing founder and CEO Justin Lafferty, former editor…

    Dennis Yu/ AllTwitterin Facebook Twitter- 36 readers -
  • Scouting Cards for Social Networks (Infographic)

    …, and On Base Marketing founder and CEO Justin Lafferty said in an email to SocialTimes: Social media channels can have very distinct audiences. There’s no one-size-fits-all solution anymore. You wouldn’t use Snapchat the way you’d use Facebook or LinkedIn. By learning the differences in each platform, you can optimize your content for each channel. LinkedIn users seek thought leadership, while Snapchat users want to see your brand’s creative side. Keep this in mind when creating a multichannel campaign.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 15 readers -
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