Justin Lafferty

  • 3 Ways to Use Live Video for Small Businesses

    … to use live video to market your small business. Why Live Video? Fans and customers are hungry for more live video content. Take for example the Chewbacca Mask Mom, so far the biggest viral hit of 2016. That was a Facebook Live video. In the first year of Twitter-owned Periscope, people worldwide watched an average of 110 years of content every day…

    Justin Lafferty/ Social Media Examiner- 20 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … depending on your market. Play around with them until you find a CPF you’re happy with. Once you’ve done all the above, make sure you are gaining quality fans. If you gain a lot of fans but they don’t consume your content, they’re not going to convert later. Jon Loomer was spot-on in his article, How to Build a Facebook Audience From Scratch: The key…

    Dennis Yu/ AllTwitterin Facebook Twitter- 25 readers -
  • Scouting Cards for Social Networks (Infographic)

    …, and On Base Marketing founder and CEO Justin Lafferty said in an email to SocialTimes: Social media channels can have very distinct audiences. There’s no one-size-fits-all solution anymore. You wouldn’t use Snapchat the way you’d use Facebook or LinkedIn. By learning the differences in each platform, you can optimize your content for each channel. LinkedIn users seek thought leadership, while Snapchat users want to see your brand’s creative side. Keep this in mind when creating a multichannel campaign.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 13 readers -
  • Facebook to Users: ‘Be the First One to Share!’

    … Featured Jobs Social Media Manager Actors' Equity Association New York, NY Head of Growth & Marketing Timeline San Francisco, CA Director of Digital Strategy Creative Media Marketing New York, NY E-mail and Social Media Marketing Executive The Wall Street Transcript New York, NY Social Media/Visual Communications Intern Overseas Leisure…

    David Cohen/ AllTwitterin Social Facebook- 4 readers -
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