Justin Lafferty

  • 3 Ways to Use Live Video for Small Businesses

    … Do you want to generate more interest for your business? Wondering if live video can help? Every day, businesses are using live video to connect with their customers in a uniquely personal way. In this article, you’ll discover three ways small business owners are using live video to market their products and services. Discover three ways…

    Justin Lafferty/ Social Media Examiner- 37 readers -
  • Will Facebook Messenger Chat Bots Replace Humans?

    … in 2015, where co-founder and CEO Mark Zuckerberg and vice president of messaging products David Marcus introduced Messenger Platform. Facebook wants to replace email and telephone as the primary driver of customer contact, allowing people to place orders and receive shipping info through Messenger. Now, brands are developing the tools to scale up to satisfy this demand. Justin Lafferty is the founder and CEO of On Base Marketing and the former editor of SocialTimes. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. …

    Justin Lafferty/ AllTwitterin Social Facebook- 36 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … toward Twitter, the base message is the same for Facebook: Good fans will share your post if you ask them to. Remember: If you only optimize your fan ads for a lower cost per like, you can end up gaining lower quality fans. It is always better to choose quality over quantity. On Base Marketing founder and CEO Justin Lafferty, former editor…

    Dennis Yu/ AllTwitterin Facebook Twitter- 36 readers -
  • Scouting Cards for Social Networks (Infographic)

    …, and On Base Marketing founder and CEO Justin Lafferty said in an email to SocialTimes: Social media channels can have very distinct audiences. There’s no one-size-fits-all solution anymore. You wouldn’t use Snapchat the way you’d use Facebook or LinkedIn. By learning the differences in each platform, you can optimize your content for each channel. LinkedIn users seek thought leadership, while Snapchat users want to see your brand’s creative side. Keep this in mind when creating a multichannel campaign.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 15 readers -
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