Justin Lafferty

  • 3 Ways to Use Live Video for Small Businesses

    … Do you want to generate more interest for your business? Wondering if live video can help? Every day, businesses are using live video to connect with their customers in a uniquely personal way. In this article, you’ll discover three ways small business owners are using live video to market their products and services. Discover three ways…

    Justin Lafferty/ Social Media Examiner- 32 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal, a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked…

    Dennis Yu/ AllTwitterin Facebook Twitter- 33 readers -
  • Scouting Cards for Social Networks (Infographic)

    …, and On Base Marketing founder and CEO Justin Lafferty said in an email to SocialTimes: Social media channels can have very distinct audiences. There’s no one-size-fits-all solution anymore. You wouldn’t use Snapchat the way you’d use Facebook or LinkedIn. By learning the differences in each platform, you can optimize your content for each channel. LinkedIn users seek thought leadership, while Snapchat users want to see your brand’s creative side. Keep this in mind when creating a multichannel campaign.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 15 readers -
  • Facebook to Users: ‘Be the First One to Share!’

    … Featured Jobs Social Media Manager Actors' Equity Association New York, NY Head of Growth & Marketing Timeline San Francisco, CA Director of Digital Strategy Creative Media Marketing New York, NY E-mail and Social Media Marketing Executive The Wall Street Transcript New York, NY Social Media/Visual Communications Intern Overseas Leisure…

    David Cohen/ AllTwitterin Social Facebook- 4 readers -
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