Jwt

JWT, previously known as J. Walter Thompson, is a 150-year-old marketing communications brand.With headquarters in New York and more than 200 offices in over 90 countries, JWT and its network of nearly 10,000 marketing professionals has a significant and influential presence in the global advertising landscape.As the fourth-largest agency network in the world, JWT is one of the key companies within the WPP Group (NASDAQ:WPPGY).and consistently ranks among the world’s top agency networks.
Posts about Jwt
  • How agencies get employees to fill in their timesheets

    … and drink. The agency claims that sentiment about timesheets has improved 90 percent since the machine was deployed. JWT Brazil’s solution is similar — a locked fridge that connects to the system. But that agency has taken a more sinister approach: It only opens once everyone in the agency has finished their timesheets. The Martin Agency…

    Shareen Pathak/ Digiday- 9 readers -
  • The best agency holiday cards of 2014

    … and glitter, it chose to keep things minimalistic, printing four different cards using its customized “Avant Garde” font to spell out the words “Jolly,” “Spin,” “Ho” and “Pop.” Brownstein Group This Philly-based agency put its creative Santa hat on and developed holiday cards inspired by their favorite Christmas movies — including “Jingle All…

    Tanya Dua/ Digiday- 24 readers -
  • Lacoste’s new Snapchat campaign and more from around the world

    … memory after a zombie attack. KitKat and JWT Amsterdam’s “Give Holland a Break” This time, instead of giving a break to one person, KitKat gave a break to an entire country, by ridding it of Gordon Heuckeroth — Dutch performer and TV judge of “Holland’s Got Talent.” Through an interactive game made for promoting KitKat’s new chunky double caramel…

    Tanya Dua/ Digiday- 20 readers -
  • Agency creatives’ advertising-themed Halloween costume ideas

    … “Prankvertising” because, you know, that stuff is so dead now. I-Ping Chiang, art director, JWT New York Costume idea: Viral banner ad What you need: A thermometer, cardboard and yellow “quarantine” tape Draw a banner ad on cardboard, wrap the tape around yourself, and put the thermometer in your mouth. Infect people by touching them as you walk…

    Shareen Pathak/ Digiday- 12 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in the Boston area, the Peabody Times and the Boston Herald American. That was so different. My bosses ran tight deadlines. Their standards were really high. I learned how to be sympathetic to people, looking at their lives through their eyes. Trying to understand why things weren’t working and helping them. Then when I got into advertising, I worked for JWT…

    Shareen Pathak/ Digiday- 8 readers -
  • What to wear: The perfect outfit for 10 agency roles

    … The look: Fun so you can be serious JWT project manager Olivia Edgren keeps her style fun because her job can be serious. “It breaks up the day for me,” she said. “You also want an outfit that is manageable and owneable as you run around yelling at people.” She goes for loose-fitting denim overalls (rolled up), snug striped t-shirts, vintage…

    Shareen Pathak/ Digiday- 6 readers -
  • The agency CEO who finds she can have it all

    …, they did above the line stuff. I was really young, and there was this account director at JWT. I remember this account director saying to me, “In order to get power, you have to give up power.” And he said, “Watch me in this meeting.” He was a master. He didn’t make JWT the star, even though it was such a big agency. And it was sort of integration…

    Shareen Pathak/ Digiday- 6 readers -
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