Jwt

JWT, previously known as J. Walter Thompson, is a 150-year-old marketing communications brand.With headquarters in New York and more than 200 offices in over 90 countries, JWT and its network of nearly 10,000 marketing professionals has a significant and influential presence in the global advertising landscape.As the fourth-largest agency network in the world, JWT is one of the key companies within the WPP Group (NASDAQ:WPPGY).and consistently ranks among the world’s top agency networks.
Posts about Jwt
  • How agencies get employees to fill in their timesheets

    … and drink. The agency claims that sentiment about timesheets has improved 90 percent since the machine was deployed. JWT Brazil’s solution is similar — a locked fridge that connects to the system. But that agency has taken a more sinister approach: It only opens once everyone in the agency has finished their timesheets. The Martin Agency…

    Shareen Pathak/ Digiday- 9 readers -
  • The best agency holiday cards of 2014

    … recipients to follow them on their various social platforms to get the treats. Happy Holidays from The Gate. Watch the hands, Santa. #gateholiday pic.twitter.com/Ws2UBOqx2X — The Gate NY (@GateNY) December 1, 2014 AKQA The digital agency went mobile-first for its holiday site, creating Winterlands, a mobile-optimized 3D snow-globe…

    Tanya Dua/ Digiday- 17 readers -
  • Lacoste’s new Snapchat campaign and more from around the world

    … yesterday. Post by Lacoste. Unit 9’s “Five Minutes” The multiplatform storytelling company yesterday unveiled “Five Minutes,” a branded interactive live-action video game for watchmaker G-Shock. The goal is to defeat a zombie outbreak in under five minutes. Players have to help John, the main character, keep focused as he struggles to retain his…

    Tanya Dua/ Digiday- 18 readers -
  • Agency creatives’ advertising-themed Halloween costume ideas

    … “Prankvertising” because, you know, that stuff is so dead now. I-Ping Chiang, art director, JWT New York Costume idea: Viral banner ad What you need: A thermometer, cardboard and yellow “quarantine” tape Draw a banner ad on cardboard, wrap the tape around yourself, and put the thermometer in your mouth. Infect people by touching them as you walk…

    Shareen Pathak/ Digiday- 7 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in the Boston area, the Peabody Times and the Boston Herald American. That was so different. My bosses ran tight deadlines. Their standards were really high. I learned how to be sympathetic to people, looking at their lives through their eyes. Trying to understand why things weren’t working and helping them. Then when I got into advertising, I worked for JWT…

    Shareen Pathak/ Digiday- 7 readers -
  • What to wear: The perfect outfit for 10 agency roles

    … I find that wearing clothes that show my ‘cultural quotient’ is more powerful than wearing fleeting fashions and being trendy,” said Sparks & Honey’s chief cultural strategy officer, Sarah DaVanzo. “My ‘power outfit’ consists of a Gray Issey Miyake microbe-infused dress (that shows I’m in sync with tech/maker culture) with colorful pumps…

    Shareen Pathak/ Digiday- 5 readers -
  • The agency CEO who finds she can have it all

    …. Since then, she has managed to turn it into one of the biggest small agencies in the business: Today, the firm counts AT&T, Delta and Keurig among its clients. Digiday recently spoke with Napier, who shared her thoughts on team sports, collaboration (before it was a buzzword), and women in business. Excerpts: Growing up, you were really…

    Shareen Pathak/ Digiday- 5 readers -
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