Jwt

JWT, previously known as J. Walter Thompson, is a 150-year-old marketing communications brand.With headquarters in New York and more than 200 offices in over 90 countries, JWT and its network of nearly 10,000 marketing professionals has a significant and influential presence in the global advertising landscape.As the fourth-largest agency network in the world, JWT is one of the key companies within the WPP Group (NASDAQ:WPPGY).and consistently ranks among the world’s top agency networks.
Posts about Jwt
  • How agencies get employees to fill in their timesheets

    … very good at it. So shops have come up with increasingly convoluted — or, in the case of The Martin Agency, exciting — incentives to get people to track their time, on time. Iris This agency developed a program it calls “Teacupping.” It’s a software system that blocks the employees who haven’t finished their timesheets from using Facebook…

    Shareen Pathak/ Digiday- 9 readers -
  • The best agency holiday cards of 2014

    … recipients to follow them on their various social platforms to get the treats. Happy Holidays from The Gate. Watch the hands, Santa. #gateholiday pic.twitter.com/Ws2UBOqx2X — The Gate NY (@GateNY) December 1, 2014 AKQA The digital agency went mobile-first for its holiday site, creating Winterlands, a mobile-optimized 3D snow-globe…

    Tanya Dua/ Digiday- 17 readers -
  • Lacoste’s new Snapchat campaign and more from around the world

    … chocolate, users voted to ship the celebrity away to a deserted island between Oct. 26 and Nov. 4. If only someone would do the same for Kim Kardashian. Ford and BBR Saatchi & Saatchi Israel’s interactive print ads To demonstrate the features of the new Ford Explorer SUV, the agency embedded QR codes in three separate print ads last month…

    Tanya Dua/ Digiday- 18 readers -
  • Agency creatives’ advertising-themed Halloween costume ideas

    … York Costume idea: Linkbait What you need: Fishing lure, cut out piece of Web “content” Stick lure on head, then haphazardly stick inflammatory content, news or video grabs on your body. Talk about how many shares you’ve gotten this week. John McClaire, creative technologist, The Martin Agency Costume idea: Zombie QR code What you need: Face…

    Shareen Pathak/ Digiday- 8 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 7 readers -
  • What to wear: The perfect outfit for 10 agency roles

    … The look: Dressed for comfort, built to last “This outfit is great if I’m pulling a late night at the agency because the pants double as pajamas,” said Devon Hong, art director at Droga5. “This top is really comfortable mostly because it doesn’t fit perfectly. The jacket looks like a motorcycle jacket, but it’s made out of jean material, which says, ‘Hey…

    Shareen Pathak/ Digiday- 5 readers -
  • The agency CEO who finds she can have it all

    …, they did above the line stuff. I was really young, and there was this account director at JWT. I remember this account director saying to me, “In order to get power, you have to give up power.” And he said, “Watch me in this meeting.” He was a master. He didn’t make JWT the star, even though it was such a big agency. And it was sort of integration…

    Shareen Pathak/ Digiday- 5 readers -
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