Jwt

JWT, previously known as J. Walter Thompson, is a 150-year-old marketing communications brand.With headquarters in New York and more than 200 offices in over 90 countries, JWT and its network of nearly 10,000 marketing professionals has a significant and influential presence in the global advertising landscape.As the fourth-largest agency network in the world, JWT is one of the key companies within the WPP Group (NASDAQ:WPPGY).and consistently ranks among the world’s top agency networks.
Posts about Jwt
  • How agencies get employees to fill in their timesheets

    … and drink. The agency claims that sentiment about timesheets has improved 90 percent since the machine was deployed. JWT Brazil’s solution is similar — a locked fridge that connects to the system. But that agency has taken a more sinister approach: It only opens once everyone in the agency has finished their timesheets. The Martin Agency…

    Shareen Pathak/ Digiday- 8 readers -
  • The best agency holiday cards of 2014

    …-art scene with a time-lapse of artist Daniel Johnston’s latest mural. The agency is also rolling out a social campaign around in which people can buy t-shirts. The profits will benefit the nonprofit “Superhero Kids” and its focus on fighting childhood cancer. JWT JWT is celebrating both Christmas and Hannukah this year — and also “Make Cut-Out…

    Tanya Dua/ Digiday- 14 readers -
  • Lacoste’s new Snapchat campaign and more from around the world

    … memory after a zombie attack. KitKat and JWT Amsterdam’s “Give Holland a Break” This time, instead of giving a break to one person, KitKat gave a break to an entire country, by ridding it of Gordon Heuckeroth — Dutch performer and TV judge of “Holland’s Got Talent.” Through an interactive game made for promoting KitKat’s new chunky double caramel…

    Tanya Dua/ Digiday- 18 readers -
  • Agency creatives’ advertising-themed Halloween costume ideas

    … York Costume idea: Linkbait What you need: Fishing lure, cut out piece of Web “content” Stick lure on head, then haphazardly stick inflammatory content, news or video grabs on your body. Talk about how many shares you’ve gotten this week. John McClaire, creative technologist, The Martin Agency Costume idea: Zombie QR code What you need: Face…

    Shareen Pathak/ Digiday- 5 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 7 readers -
  • What to wear: The perfect outfit for 10 agency roles

    …, I’m kinda sort a badass.’” The title: The creative The look: Always prepared “When you are a creative, you need to look sharp and well put together for those countless agency meetings,” said JWT creative Keshni Sharma, turning her nose up at the lazy-creative uniform of gym shorts and sneakers. “Just make sure you rock the look because you…

    Shareen Pathak/ Digiday- 5 readers -
  • The agency CEO who finds she can have it all

    …, they did above the line stuff. I was really young, and there was this account director at JWT. I remember this account director saying to me, “In order to get power, you have to give up power.” And he said, “Watch me in this meeting.” He was a master. He didn’t make JWT the star, even though it was such a big agency. And it was sort of integration…

    Shareen Pathak/ Digiday- 4 readers -
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