Jwt

JWT, previously known as J. Walter Thompson, is a 150-year-old marketing communications brand.With headquarters in New York and more than 200 offices in over 90 countries, JWT and its network of nearly 10,000 marketing professionals has a significant and influential presence in the global advertising landscape.As the fourth-largest agency network in the world, JWT is one of the key companies within the WPP Group (NASDAQ:WPPGY).and consistently ranks among the world’s top agency networks.
Posts about Jwt
  • How agencies get employees to fill in their timesheets

    … the goods. RPA Simple, but successful: No expense reimbursements until timesheets are done. Along with a side of snarky email. Subject: April Showers, Expense Reports and Poop We all know the saying “April showers bring May flowers.” However, considering the fact that those of us here in Southern California didn’t receive any April showers…

    Shareen Pathak/ Digiday- 9 readers -
  • The best agency holiday cards of 2014

    …. It was such a hit it crashed the agency’s server with high traffic and getting over 400,000 Vimeo plays. McKinney This Durham, North Carolina-based independent agency created a microsite, that lets users build and personalize their own little gingerbread homes. They are then given the option of booking a “virtual stay” at these homes, the money from…

    Tanya Dua/ Digiday- 17 readers -
  • Lacoste’s new Snapchat campaign and more from around the world

    … yesterday. Post by Lacoste. Unit 9’s “Five Minutes” The multiplatform storytelling company yesterday unveiled “Five Minutes,” a branded interactive live-action video game for watchmaker G-Shock. The goal is to defeat a zombie outbreak in under five minutes. Players have to help John, the main character, keep focused as he struggles to retain his…

    Tanya Dua/ Digiday- 19 readers -
  • Agency creatives’ advertising-themed Halloween costume ideas

    …-themed costume ideas from top creatives. Josh McGuire, creative director, Tribal Worldwide, New York Costume Idea: Matthew McConaughey from the Lincoln commercials What you need: White shirt, black tie and a steering wheel cover Walk around with the steering-wheel cover in one hand, and, in the other, make tiny rolling motions with your thumb…

    Shareen Pathak/ Digiday- 9 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 7 readers -
  • What to wear: The perfect outfit for 10 agency roles

    … The look: Dressed for comfort, built to last “This outfit is great if I’m pulling a late night at the agency because the pants double as pajamas,” said Devon Hong, art director at Droga5. “This top is really comfortable mostly because it doesn’t fit perfectly. The jacket looks like a motorcycle jacket, but it’s made out of jean material, which says, ‘Hey…

    Shareen Pathak/ Digiday- 5 readers -
  • The agency CEO who finds she can have it all

    …, they did above the line stuff. I was really young, and there was this account director at JWT. I remember this account director saying to me, “In order to get power, you have to give up power.” And he said, “Watch me in this meeting.” He was a master. He didn’t make JWT the star, even though it was such a big agency. And it was sort of integration…

    Shareen Pathak/ Digiday- 5 readers -
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