Kahuna is a Hawaiian word, defined in Pukui & Elbert (1986) as a "priest, sorcerer, magician, wizard, minister, expert in any profession". (See also Ancient Hawaii.)Forty types of kahuna are listed in the book Tales from the Night Rainbow. Kamakau lists more than 20 in the healing professions alone, including for example "Kahuna la'au lapa'au" (an expert in herbal medicine) and "kahuna haha" (an expert in diagnosing illnesses).With the revival of the Hawaiian culture beginning in the 1970s, some native Hawaiian cultural practitioners call themselves kahuna today. Others, particularly devout Christians, disdain the term.
Posts about Kahuna
  • Push Notifications Are Important But Watch the Overload (Infographic)

    … Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign. Across industries, mobile opt-in rates for push…

    AllFacebook- 8 readers -
  • Marketing Segmentation Challenges and Opportunities

    … channels was an extreme challenge Tweet This!. In this infographic, Kahuna details why segmentation and personalization is not a nice-to-have but a must, the returns from moving beyond overly simple segmentation, and what’s holding marketers back. About Kahuna Kahuna is a communication automation platform that leverages rich cross-channel data…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • 7 M-Commerce Strategies for SMBs

    … documents.” (Ran Oelgiesser, vCita) 3. Simplify the purchase funnel. “Make it easy for customers to buy via your mobile site or app. The experience on a mobile device is different than a PC, and what works on desktop won’t necessarily translate to mobile. Simplify the purchase funnel as much as you can. This includes integrating with a payment solution…

    Stephanie Miles/ Street Fight- 7 readers -
  • Why I’m Watching Deep Linking In Mobile

    …, to thank for my early lessons in the space). In the coming weeks, I’m meeting with many of them, including URX, Kahuna, Deeplink, Appboy and several stealth startups, and of course larger players like Twitter. As I get smart, and if I find interesting stuff, I’ll report back here. In the meantime, if you’ve got any suggestions for me, please leave them in comments or ping me on Twitter. Thanks! …

    John Battelle's Search Blogin Mobile- 13 readers -