Kamakshi Sivaramakrishnan

  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Sivaramakrishnan founded Drawbridge in 2010 after a stint at Google, which had acquired AdMob, the startup she was working for. Sivaramakrishnan spoke with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.” How have cross-device tracking and omnichannel developed…

    Street Fight- 11 readers -
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