• Why Search No Longer Has A Chokehold On Marketing

    … How To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Hoping search…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 14 readers -
  • Content Repromotion Plan In 5 Steps

    … Your Content Doesn’t Get Enough Attention (Neither Does Mine) Like Donald Trump, your carefully crafted content lusts for attention. Without reader attention, your content can’t support your business. It has no audience. Unlike The Donald, the master of newsjacking according to David Meerman Scott, your content often gets lost in your…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • New Original Content VS Enhanced Existing Content

    … delays-Kapost chart 2015 Even worse, this wasted effort hinders marketers’ ability to be strategic since they’re so caught up in the minutia. Don’t worry: There’s a solution! Use a mix of new content and existing content to improve your content effectiveness and maximize your resource usage. New original content versus enhanced existing content defined…

    Heidi Cohen/ Heidi Cohenin Content- 10 readers -
  • 2016 Marketing Trends To Transform Your Business

    … Tactics: Allocate advertising budget to your audience’s prime media consumption. Media sellers need to provide better targeting to prove audience attention and advertising value. Media mixes will become more diverse and higher priced to compensate for the targeting. Improve marketing mojo to create quality ads and content (Hat tip to Velocity’s Doug…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 29 readers -
  • 5 Different Content Categories That Will Help You Increase Sales

    … effective (read lowest cost) when you plan for this extra content in advance and don’t just take the scraps from the cutting room floor. (There’s a reason that they weren’t included in the original.) 3. Re-imagined content Plan different versions of your content to ensure it’s contextually relevant to each specific platform. Again, this is best planned…

    Heidi Cohen/ Heidi Cohenin Content- 9 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 21 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … to your marketing plans. To minimize resources, schedule these efforts when you publish the content. It reduces the chances that these steps won’t fall through the cracks. 50 Free ways to re-promote your content Here’s how to re-promote your published content to attract more readers and sales. These tips are broken out by media platform. 1…

    Heidi Cohen/ Heidi Cohenin Social Content- 13 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … must be tailored to meet its specific audience’s needs in a given environment or it’s never seen. 75% of ideas on average (mode) are turned into a content asset, published once, and never reused or repurposed again according to 2015 Kapost data. The problem with this is that it uses up your marketing budget and resources with limited results. 3…

    Heidi Cohen/ Heidi Cohenin Content- 10 readers -
  • Why You Need Up-cycled Content Marketing Now!

    5 Tips to Up-Cycle Your Content Marketing Do you know what the difference is between recycled content and up-cycled content? Recycling changes waste materials into new products with the goal of reducing raw material consumption and energy use while decreasing pollution and related issues. By contrast, up-cycling converts waste or useless materials into something new of better ...

    Heidi Cohen/ Heidi Cohen- 18 readers -
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