Kapost

  • Why Search No Longer Has A Chokehold On Marketing

    … How To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Hoping search…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 13 readers -
  • Content Repromotion Plan In 5 Steps

    Your Content Doesn’t Get Enough Attention (Neither Does Mine) Like Donald Trump, your carefully crafted content lusts for attention. Without reader attention, your content can’t support your business. It has no audience. Unlike The Donald, the master of newsjacking according to David Meerman Scott, your content often gets lost in your audience’s social media streams and inboxes.

    Heidi Cohen/ Heidi Cohen- 9 readers -
  • New Original Content VS Enhanced Existing Content

    … New Versus Existing Content: Which Is Better For You? To meet their audience’s content needs, marketers face a dilemma: create new original content vs enhance existing content. With 51% of B2B content marketing budgets expected to increase according to 2016 Content Marketing Institute/MarketingProfs research, this should be a no-brainer…

    Heidi Cohen/ Heidi Cohenin Content- 9 readers -
  • 2016 Marketing Trends To Transform Your Business

    … Tactics: Allocate advertising budget to your audience’s prime media consumption. Media sellers need to provide better targeting to prove audience attention and advertising value. Media mixes will become more diverse and higher priced to compensate for the targeting. Improve marketing mojo to create quality ads and content (Hat tip to Velocity’s Doug…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 25 readers -
  • 5 Different Content Categories That Will Help You Increase Sales

    … different content categories that will help you increase sales. 1. Core content This is the information your customers need to know about your products and company before they’ll include you in their consideration set. Follow Marcus Sheridan‘s “They ask, you answer” approach. (Here’s a case study of how one article generated $2 million in sales.) Core…

    Heidi Cohen/ Heidi Cohenin Content- 8 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …, it’s trackable, and there’s a game plan in place. Much more elusive, however, is brand lift. There’s little doubt that a company’s brand lift matters—whether you’re a SaaS company like Contently, a CPG brand like Captain Crunch, or a media brand like The New York Times. And despite the fact that it’s much harder to measure than direct revenue, most…

    The Content Strategistin EMail Content- 20 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … to your email data to avoid getting recipients mad. Hat tip to Noah Kagan. Package older content into collections. The information should make sense together such as the “Best of”, Last week’s posts, and/or theme or holiday. Extend business emails This is business correspondence the recipient actively seeks or needs. It goes to a primary account…

    Heidi Cohen/ Heidi Cohenin Social Content- 11 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … must be tailored to meet its specific audience’s needs in a given environment or it’s never seen. 75% of ideas on average (mode) are turned into a content asset, published once, and never reused or repurposed again according to 2015 Kapost data. The problem with this is that it uses up your marketing budget and resources with limited results. 3…

    Heidi Cohen/ Heidi Cohenin Content- 8 readers -
  • Why You Need Up-cycled Content Marketing Now!

    …5 Tips to Up-Cycle Your Content Marketing Do you know what the difference is between recycled content and up-cycled content? Recycling changes waste materials into new products with the goal of reducing raw material consumption and energy use while decreasing pollution and related issues. By contrast, up-cycling converts waste or useless…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
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