Kapost

  • Use Interconnected Content To Maximize Content Marketing Results

    … Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Why Search No Longer Has A Chokehold On Marketing

    … How To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Hoping search…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 31 readers -
  • Content Repromotion Plan In 5 Steps

    … Related titles Subheads (Make sure they can stand alone and make sense. Think soundbite.) Quotes Data points Excerpts 2. Enhance your content with related data to your content to improve findability. Scott Abel calls this Intelligent Content. The goal is make your content easy to find, reuse and repromote when appropriate. Here’s Content Marketing…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • New Original Content VS Enhanced Existing Content

    … delays-Kapost chart 2015 Even worse, this wasted effort hinders marketers’ ability to be strategic since they’re so caught up in the minutia. Don’t worry: There’s a solution! Use a mix of new content and existing content to improve your content effectiveness and maximize your resource usage. New original content versus enhanced existing content defined…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 47 readers -