• Why Search No Longer Has A Chokehold On Marketing

    … How To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Hoping search…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 12 readers -
  • Content Repromotion Plan In 5 Steps

    … audience’s social media streams and inboxes. Every content marketer worth their salt has a plan to distribute their content as soon as it’s published. But content distribution is a once and done process for 75% of marketers. They’re on to their next new piece of content. That’s research by Kapost. Don’t blame your marketers. It’s not their fault…

    Heidi Cohen/ Heidi Cohenin Content- 7 readers -
  • New Original Content VS Enhanced Existing Content

    … to stay visible. This content must be contextually relevant or it’s never seen. 75% of content ideas are turned into a content asset, published once, and never reused or repurposed again according to 2015 Kapost data. This is the epitome of once and done marketing. No wonder we feel like we’re drowning in work. We’re always creating more content…

    Heidi Cohen/ Heidi Cohenin Content- 8 readers -
  • 2016 Marketing Trends To Transform Your Business

    … engines that it’s still relevant. (Yes, search still matters!) But enhanced existing marketing isn’t free. It requires headcount and budget. Enhanced existing marketing requires content curation and intelligent content. Content Marketing Institute’s Joe Pulizzi hired a content curator, Jodi Harris, who was part of their content team! She knew…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 22 readers -
  • 5 Different Content Categories That Will Help You Increase Sales

    … create to inspire your audience? Take your prospects behind-the-scenes to show them how your product is made. Let your prospects get personal with your employees through interviews and videos. Encourage your customers to share photographs using your product. Kapost created a webinar and Slideshare explaining their success. It’s most resource…

    Heidi Cohen/ Heidi Cohenin Content- 7 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 18 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … to your email data to avoid getting recipients mad. Hat tip to Noah Kagan. Package older content into collections. The information should make sense together such as the “Best of”, Last week’s posts, and/or theme or holiday. Extend business emails This is business correspondence the recipient actively seeks or needs. It goes to a primary account…

    Heidi Cohen/ Heidi Cohenin Social Content- 10 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    How To Beat The Once and Done Content Syndrome Content marketing isn’t one size fits all. To maximize your business results, you must adapt your content to meet your prospects’ needs in the context of the specific media platform. Unlike television ads that are aired again and again to a broad viewer base to attract prospects, content marketing must be tailored to meet its sp ...

    Heidi Cohen/ Heidi Cohen- 7 readers -
  • Why You Need Up-cycled Content Marketing Now!

    …5 Tips to Up-Cycle Your Content Marketing Do you know what the difference is between recycled content and up-cycled content? Recycling changes waste materials into new products with the goal of reducing raw material consumption and energy use while decreasing pollution and related issues. By contrast, up-cycling converts waste or useless…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic