Kapost

  • Use Interconnected Content To Maximize Content Marketing Results

    … they face to find out more about your readers. Ask readers to segment themselves. Smart Passive Income’s Pat Flynn does this. Offer readers’ favorite content. It’s a good bet newbies don’t know your existing content. Serve them your top content. Give them a welcome series. Think of this as a mini-course to warm them to your content. If you’ve…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Why Search No Longer Has A Chokehold On Marketing

    … How To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Hoping search…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 31 readers -
  • Content Repromotion Plan In 5 Steps

    … audience’s social media streams and inboxes. Every content marketer worth their salt has a plan to distribute their content as soon as it’s published. But content distribution is a once and done process for 75% of marketers. They’re on to their next new piece of content. That’s research by Kapost. Don’t blame your marketers. It’s not their fault…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • New Original Content VS Enhanced Existing Content

    … delays-Kapost chart 2015 Even worse, this wasted effort hinders marketers’ ability to be strategic since they’re so caught up in the minutia. Don’t worry: There’s a solution! Use a mix of new content and existing content to improve your content effectiveness and maximize your resource usage. New original content versus enhanced existing content defined…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 44 readers -