Kapost

    • Use Interconnected Content To Maximize Content Marketing Results

      Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who wanted it.

      Heidi Cohen/ Heidi Cohenin Content- 7 readers -
  • Why Search No Longer Has A Chokehold On Marketing

    … How To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Hoping search…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 27 readers -
  • Content Repromotion Plan In 5 Steps

    … Your Content Doesn’t Get Enough Attention (Neither Does Mine) Like Donald Trump, your carefully crafted content lusts for attention. Without reader attention, your content can’t support your business. It has no audience. Unlike The Donald, the master of newsjacking according to David Meerman Scott, your content often gets lost in your…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • New Original Content VS Enhanced Existing Content

    … to stay visible. This content must be contextually relevant or it’s never seen. 75% of content ideas are turned into a content asset, published once, and never reused or repurposed again according to 2015 Kapost data. This is the epitome of once and done marketing. No wonder we feel like we’re drowning in work. We’re always creating more content…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 43 readers -
  • 5 Different Content Categories That Will Help You Increase Sales

    … and MarketingProfs 2015 research. BUT only 35% of B2B marketers had a documented content marketing strategy. That’s a mere 1 out of 3 marketers. This is an important point since the research found that following a documented marketing strategy yields higher results. Interestingly, after taking the time and resources to create a documented content marketing plan…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …: If you can produce content good enough to compel a reader to subscribe to your newsletter, they’re likely to have a good opinion of your brand even if they don’t click your emails regularly. We also wanted to gauge these ratings against a couple of benchmarks: our competitors in the SaaS content marketing space (Kapost, NewsCred, Opal, Percolate…

    The Content Strategistin EMail Content- 22 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … time to focus your creative energies on higher quality content. But you feel helpless to change the process since once you finish one piece, you’ve an endless list of more content requests. Don’t worry; you’re in good company. 75% of marketers use a piece of content ONLY one time according to Kapost research. What a waste, especially since…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … that interest your customers and attract prospects may be limited. Therefore Wheatland believes in creating at least 20 pieces of content from each idea. 2. Rebecca Lieb, author of Content Marketing refers to content reuse as “recombinant content.” While Thanksgiving turkey” is the main event, leftovers get transformed into other turkey meals…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • Why You Need Up-cycled Content Marketing Now!

    … content marketing example Kapost leveraged the power from their Masters of SlideShare presentation into a new, related campaign entitled, How We Made The Masters of SlideShare. This upcycled content marketing effort included a SlideShare presentation, webinar and articles. Up-cycled content benefits: Kapost was able maximize their interactions…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
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