Kapost

  • Use Interconnected Content To Maximize Content Marketing Results

    … Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Why Search No Longer Has A Chokehold On Marketing

    … How To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Hoping search…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 30 readers -
  • Content Repromotion Plan In 5 Steps

    … audience’s social media streams and inboxes. Every content marketer worth their salt has a plan to distribute their content as soon as it’s published. But content distribution is a once and done process for 75% of marketers. They’re on to their next new piece of content. That’s research by Kapost. Don’t blame your marketers. It’s not their fault…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • New Original Content VS Enhanced Existing Content

    … to stay visible. This content must be contextually relevant or it’s never seen. 75% of content ideas are turned into a content asset, published once, and never reused or repurposed again according to 2015 Kapost data. This is the epitome of once and done marketing. No wonder we feel like we’re drowning in work. We’re always creating more content…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 43 readers -
  • 5 Different Content Categories That Will Help You Increase Sales

    … create to inspire your audience? Take your prospects behind-the-scenes to show them how your product is made. Let your prospects get personal with your employees through interviews and videos. Encourage your customers to share photographs using your product. Kapost created a webinar and Slideshare explaining their success. It’s most resource…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …: If you can produce content good enough to compel a reader to subscribe to your newsletter, they’re likely to have a good opinion of your brand even if they don’t click your emails regularly. We also wanted to gauge these ratings against a couple of benchmarks: our competitors in the SaaS content marketing space (Kapost, NewsCred, Opal, Percolate…

    The Content Strategistin EMail Content- 22 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … time to focus your creative energies on higher quality content. But you feel helpless to change the process since once you finish one piece, you’ve an endless list of more content requests. Don’t worry; you’re in good company. 75% of marketers use a piece of content ONLY one time according to Kapost research. What a waste, especially since…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … on SlideShare 20,000 page views on TopRankBlog 2,000+ PDF downloads 800 leads 200+ event referrals Here’s an example of one of the Content Marketing World ebooks and related posts. Note that Odden always has a theme for the content that enhance the text, images and presentation. To maximize content marketing results and minimize resource use, audit your…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Why You Need Up-cycled Content Marketing Now!

    … content marketing example Kapost leveraged the power from their Masters of SlideShare presentation into a new, related campaign entitled, How We Made The Masters of SlideShare. This upcycled content marketing effort included a SlideShare presentation, webinar and articles. Up-cycled content benefits: Kapost was able maximize their interactions…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
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