Kapost

  • Why Search No Longer Has A Chokehold On Marketing

    … How To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Hoping search…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 21 readers -
  • Content Repromotion Plan In 5 Steps

    … audience’s social media streams and inboxes. Every content marketer worth their salt has a plan to distribute their content as soon as it’s published. But content distribution is a once and done process for 75% of marketers. They’re on to their next new piece of content. That’s research by Kapost. Don’t blame your marketers. It’s not their fault…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • New Original Content VS Enhanced Existing Content

    … New Versus Existing Content: Which Is Better For You? To meet their audience’s content needs, marketers face a dilemma: create new original content vs enhance existing content. With 51% of B2B content marketing budgets expected to increase according to 2016 Content Marketing Institute/MarketingProfs research, this should be a no-brainer…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 2016 Marketing Trends To Transform Your Business

    … need a high-level view across the terrain to see what’s ahead. 5 Key 2016 marketing trends that will transform your business. 1. Audience context becomes the marketing focus As content, social media and mobile mature and evolve, marketers must adapt and modify their plans to be contextually relevant without being creepy. 2016 is the starting…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 43 readers -
  • 5 Different Content Categories That Will Help You Increase Sales

    … or more new platforms through the use of new headlines, images and/or excerpts. Extends content into a new format by re-imagining or repackaging it. Targets new audiences through distribution on new media entities and/or repromotion on the same platforms. (BTW, here’s how to make the business case for content curation.) 5 Tactics To Create…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 22 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … to and styling information. Communicate with employees. Don’t assume they know about your content efforts. Spotlight existing content on website and/or blog Spotlight your best content. It can be a list or just one article. WP Beginner’s Syed Balkhi recommends choosing a less popular oldie but goodie since your top articles already get the lion’s…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … that interest your customers and attract prospects may be limited. Therefore Wheatland believes in creating at least 20 pieces of content from each idea. 2. Rebecca Lieb, author of Content Marketing refers to content reuse as “recombinant content.” While Thanksgiving turkey” is the main event, leftovers get transformed into other turkey meals…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Why You Need Up-cycled Content Marketing Now!

    … content marketing example Kapost leveraged the power from their Masters of SlideShare presentation into a new, related campaign entitled, How We Made The Masters of SlideShare. This upcycled content marketing effort included a SlideShare presentation, webinar and articles. Up-cycled content benefits: Kapost was able maximize their interactions…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
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