Kara Alcamo

  • Why are enterprise companies missing out on search?

    … use of search included technical skill (13%) and keeping up with best practices (10%). Kara Alcamo, Vice President of Digital Activation at R2integrated, agrees that it is difficult to “prove” ROI from SEO and search marketing, as there are so many different factors that can lead a buyer to take the next step. “For example, did someone fill…

    Search Engine Watchin Paid Search- 31 readers -