Karen Elson

  • 7 Branding Lessons From Rocker Jack White

    … records, onto a handful of blue balloons. “Sixteen Saltines” was released as a limited-edition liquid filled record. As Sonia Simone of CopyBlogger says, “The greatest businesses, from Apple to Zappos, start with: ‘What would happen if…?’ ” In the same vein, effective branding requires innovative brainstorming. 7. You can’t control perception Sure…

    Raven Blog- 12 readers -
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