Karen Russell

  • United’s Rhapsody Magazine Takes Content Marketing to New Heights

    … highbrow entertainment—contributing novelists, meanwhile, gain access to some 2 million readers with the expendable cash to buy their books. United’s Rhapsody isn’t unrivaled as an example of literary branded content. The publishing and marketing worlds have long had an ongoing alliance. Earlier this year, American Airlines redesigned its…

    Tessa Wegert/ The Content Strategistin Content- 3 readers -
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