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Outspoken tech investor Fred Wilson once offered this prescient piece of advice back in 2011 on building your business on Facebook: “Be your own bitch.” In other words, a successful digital business is not a parasitic one. Rather than relying on another platform for users, it should keep its own audience on its own site.
… AdMarvel Aarki Immobi The Weather Co. Phluant Adelphic Kargo Medialets Rhythm Conversant Celtra Tapad Opera Mediaworks Millennial Media Instagram Facebook LiveRail Some of Atlas’ partners weighed in on the launch, as well. Shift, a Strategic Facebook Preferred Marketing Developer, said in a blog post: Atlas’ cross-network data provides advertisers…
… Rumor has it Google is preparing to take the native advertising plunge, which should have a big impact on the way you distribute your content. According to AdExchanger, insiders are reporting plans that include “ad-serving support for sponsored posts on premium publisher websites, and a content recommendation engine of the sort pioneered…