Katherine Hays

  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … to a highly targeted, lookalike audience of friends and followers. The average consumer connects with hundreds of friends on places like Facebook and Twitter and several-hundred more contacts in their mobile phone’s address book. And when a consumer shares something of interest, their friends engage at astonishing rates–rates far higher than when a brand…

    AllFacebookin Social- 21 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 13 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … influencer marketing, user-generated content is often more trusted and relevant than ads and other branded content, which many users see as an invasion of their social media space. However, according to Katherine Hays, founder and CEO of user-generated marketing platform Vivoom, social media users are getting wise to influencer marketing…

    AllTwitterin Social Content- 10 readers -
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