Katherine Hays

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 19 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 13 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    …. Moderation is, of course, a Catch-22 because brands want to take advantage of the excitement of fans and followers and facilitate the process of user-generated marketing. The problem is that in many cases, the only solution is to remove objectionable content retroactively, which means the damage is already done. However, there are platforms like Vivoom and Offerpop that enable brands to manage UGC proactively. Check out the infographic below for a list of user-generated content landmines to watch out for. …

    AllTwitterin Social Content- 10 readers -
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