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The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.
… friends, has proven that, given the right tools, consumers will market on behalf of the brands they love. And, shared media is far more watched and trusted than any conventional advertising message can ever be because a company’s loyal followers have a lot more pull with their own friends than a brand (or anyone else for that matter–that’s…
… Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…
… a Super Bowl-themed filter on Snapchat that garnered 160 million impressions. Based on the Vivoom numbers, that would mean 10 million were problematic or objectionable impressions. Hays noted: 94 percent of the content is great, but many brands haven’t been able to utilize it because they can’t risk the 6 percent that could be terribly off brand…