Katie Leimkuehler

  • 3 Social Media Engagement Techniques That Work

    … pictures for each hashtag and displayed them on digital billboards. They also awarded weekly prizes to fans who submitted photos for the campaign. More than 16,000 photos were submitted to the Fiestagram campaign and Ford gained 120,000 new fans on their social media pages. Lay’s launched the clever Do Us a Flavor campaign on Facebook that asked…

    Social Media Examinerin Social- 26 readers -
  • How to Use Social Media Insights to Improve Your Marketing

    … Activity to see analytics for a specific tweet. Why is this information beneficial? Because it lets you see what content is working (what your audience likes) and what isn’t. This helps you refine your content strategy to post about topics that your followers care about. #2: Discover Fan Insights on Facebook Facebook offers its own version of analytics…

    Social Media Examinerin Social How To's- 29 readers -
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