Katy Keim

  • Social Customer-Service Automation: Too Good, or Too Good to Be True?

    …. an automated response may feel like a bit of a balancing act at first. The brands that eventually find that sweet spot will be best-positioned to increase agent efficiency, reduce response times and improve overall customer satisfaction. It really all comes down to keeping your customers’ best interests at heart. When you make this a priority, everything else will fall into place. Katy Keim is chief marketing officer of social customer-service management provider Lithium Technologies. Image courtesy of Shutterstock. …

    AllTwitterin Social- 16 readers -
  • 2016: The Year of Customer Experience

    … of marketing. As technology continues to rapidly evolve, we will be forced to innovate (and keep up) at a faster pace than ever before. We need to set our sights not only on creating the best possible experience for our customers, but also, and more importantly, on helping to make their lives better through the products or services we offer…

    AllFacebook- 24 readers -
  • It’s Time For Social to Grow Up

    … as other parts of the business. Once we level the playing field, social will finally have its rightful (and essential) seat at the table. As Lithium’s CMO and general manager of Lithium Social Web, Katy Keim is responsible for all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy and customer acquisition programs. Follow her on Twitter: @KatyKeim. …

    Inside Facebookin Social- 5 readers -