Katy Keim

  • Social Customer-Service Automation: Too Good, or Too Good to Be True?

    …. an automated response may feel like a bit of a balancing act at first. The brands that eventually find that sweet spot will be best-positioned to increase agent efficiency, reduce response times and improve overall customer satisfaction. It really all comes down to keeping your customers’ best interests at heart. When you make this a priority, everything else will fall into place. Katy Keim is chief marketing officer of social customer-service management provider Lithium Technologies. Image courtesy of Shutterstock. …

    AllTwitterin Social- 10 readers -
  • 2016: The Year of Customer Experience

    … of marketing. As technology continues to rapidly evolve, we will be forced to innovate (and keep up) at a faster pace than ever before. We need to set our sights not only on creating the best possible experience for our customers, but also, and more importantly, on helping to make their lives better through the products or services we offer…

    AllFacebook- 21 readers -
  • It’s Time For Social to Grow Up

    …,” and be done with it. Now, those responsible for the social media strategy within their business are finding themselves on the proverbial hot seat, being asked specific questions, from everyone from the C-suite down, about what success looks like. At Lithium, our clients have expressed to us over the years a very clear need to better and more…

    Inside Facebookin Social- 5 readers -