Katy Keim

  • Social Customer-Service Automation: Too Good, or Too Good to Be True?

    …. an automated response may feel like a bit of a balancing act at first. The brands that eventually find that sweet spot will be best-positioned to increase agent efficiency, reduce response times and improve overall customer satisfaction. It really all comes down to keeping your customers’ best interests at heart. When you make this a priority, everything else will fall into place. Katy Keim is chief marketing officer of social customer-service management provider Lithium Technologies. Image courtesy of Shutterstock. …

    AllTwitterin Social- 17 readers -
  • 2016: The Year of Customer Experience

    … they exhibit that lead them to make those transactions. Essentially, the troves of data we have at our fingertips – likely to expand once we really dig into insights gathered from social media – will allow us to get a more rounded perspective of our customers as well as how they engage with our brands. As Lithium’s CMO and general manager of Lithium…

    AllFacebook- 25 readers -
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