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Staying ahead of the curve of ever-evolving technologies can feel like a feat. What may be a game-changer at one moment can quickly turn into old news in the matter of months, weeks or even days. We live in an era when the next best technology is literally around the corner. It’s exhausting just trying to keep up. However, I feel some trends are here to stay–at least, for a little while.
… of marketing. As technology continues to rapidly evolve, we will be forced to innovate (and keep up) at a faster pace than ever before. We need to set our sights not only on creating the best possible experience for our customers, but also, and more importantly, on helping to make their lives better through the products or services we offer…
… as other parts of the business. Once we level the playing field, social will finally have its rightful (and essential) seat at the table. As Lithium’s CMO and general manager of Lithium Social Web, Katy Keim is responsible for all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy and customer acquisition programs. Follow her on Twitter: @KatyKeim. …
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