Katy Keim

  • Social Customer-Service Automation: Too Good, or Too Good to Be True?

    …. an automated response may feel like a bit of a balancing act at first. The brands that eventually find that sweet spot will be best-positioned to increase agent efficiency, reduce response times and improve overall customer satisfaction. It really all comes down to keeping your customers’ best interests at heart. When you make this a priority, everything else will fall into place. Katy Keim is chief marketing officer of social customer-service management provider Lithium Technologies. Image courtesy of Shutterstock. …

    AllTwitterin Social- 13 readers -
  • 2016: The Year of Customer Experience

    … they exhibit that lead them to make those transactions. Essentially, the troves of data we have at our fingertips – likely to expand once we really dig into insights gathered from social media – will allow us to get a more rounded perspective of our customers as well as how they engage with our brands. As Lithium’s CMO and general manager of Lithium…

    AllFacebook- 21 readers -
  • It’s Time For Social to Grow Up

    …,” and be done with it. Now, those responsible for the social media strategy within their business are finding themselves on the proverbial hot seat, being asked specific questions, from everyone from the C-suite down, about what success looks like. At Lithium, our clients have expressed to us over the years a very clear need to better and more…

    Inside Facebookin Social- 5 readers -
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