Kay Streit

  • B2World: How Walmart Creates Content for a Massive Consumer Audience

    As content marketers, we spend a lot of time talking about really knowing our audience, narrowing our focus, and sharing valuable information often and everywhere. We talk about knowing what makes your customers tick, and embodying everything your brand stands for. But ultimately, this is a strategy that inherently favors B2B brands, particularly those with finite audiences and niche appeal.

    The Content Strategist- 18 readers -
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