• Inside T Brand Studio, The New York Times’ native ad unit

    …, then it’s not going to work.” Levien has boasted that the Times’ native ads do as well as its editorial content, but the Times has only produced a couple of examples where that was the case, for a United Airlines post that got 200,000 views, as well as the “Orange” post that made the top 10 most-viewed articles on the site when it was published…

    Lucia Moses/ Digiday- 16 readers -
Get the top posts daily into your mailbox!