Keds is an American brand of plimsoll-style canvas shoe with rubber soles. Keds were introduced in 1916 by U.S. Rubber (later known as Uniroyal, then Uniroyal Goodrich, and finally acquired by Michelin). The shoe brand was later acquired by Stride Rite Corporation and is currently owned by Wolverine World Wide.When choosing a name, the initial choice was Peds, from the Latin meaning foot, but that name was already a trademark. Keds were first mass-marketed as canvas-top "sneakers" in 1960. They became known as sneakers because the rubber soles allowed sneaking around silently.