Keds

Keds is an American brand of plimsoll-style canvas shoe with rubber soles. Keds were introduced in 1916 by U.S. Rubber (later known as Uniroyal, then Uniroyal Goodrich, and finally acquired by Michelin). The shoe brand was later acquired by Stride Rite Corporation and is currently owned by Wolverine World Wide.When choosing a name, the initial choice was Peds, from the Latin meaning foot, but that name was already a trademark. Keds were first mass-marketed as canvas-top "sneakers" in 1960. They became known as sneakers because the rubber soles allowed sneaking around silently.
Posts about Keds
  • Why Short-Term Content Campaigns Are Doomed to Fail

    … the likelihood of people returning to that later,” says Garner. And once they do return, there needs to be fresh content to keep their attention. Publish Frequently to Hold Attention Garner gives the example of Bravehearts.com for Keds, an ongoing branded Tumblr launched in early 2013 that his agency helped Keds build and sustain. “When working…

    Haniya Rae/ Relevancein Content- 6 readers -
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