Keds

Keds is an American brand of plimsoll-style canvas shoe with rubber soles. Keds were introduced in 1916 by U.S. Rubber (later known as Uniroyal, then Uniroyal Goodrich, and finally acquired by Michelin). The shoe brand was later acquired by Stride Rite Corporation and is currently owned by Wolverine World Wide.When choosing a name, the initial choice was Peds, from the Latin meaning foot, but that name was already a trademark. Keds were first mass-marketed as canvas-top "sneakers" in 1960. They became known as sneakers because the rubber soles allowed sneaking around silently.
Posts about Keds
  • Why Short-Term Content Campaigns Are Doomed to Fail

    … Content Marketing, Owned Media There’s a cliché about branded content that holds a lot of truth: “It’s a marathon, not a sprint.” After all, it takes a fair amount of time for most every publisher to build a loyal audience. But for brands accustomed to running—and budgeting for—quick-burst, three- to four-month campaigns, switching…

    Haniya Rae/ Relevancein Content- 9 readers -
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