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A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation (CEA). CEA combines our powerful behavioral analytics with engagement tools to boost acquisition and user engagement in key areas of the funnel.
With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this post should really help.
… of the better, more reliable ways to improve a e-commerce funnel is by remarketing to those abandon customers. And fortunately, if you’re a Kissmetrics customer there’s a pretty easy way to do it. Here’s how. Using People Search to Find Cart Abandoners The Kissmetrics People Search is one of our best tools. It allows you to find anyone on your site who fit…