Keller Fay

  • A course correction for influence marketing measurement

    … at that time had a person or department looking after influencer outreach. How did they determine who was an influencer? I pressed the head of one agency to reveal their secret formula and here it is: Klout. In fact, most agencies are still using Klout with a little sugar on top. That’s right. After all these years most influencers are still determined…

    {grow}in Content Facebook Twitter- 11 readers -
  • Nordstrom & Macy’s Among Top 10 Retailers on Social Media

    … Social media has become an important part of marketing strategies across industries, with retailers hoping to reap the biggest benefits during the holiday shopping season. While many marketers are tapping social media influencers to raise awareness for their brands, it’s really the unprecedented power of word-of-mouth brands are really looking…

    Inside Facebookin Social- 10 readers -