Keller Fay

  • A course correction for influence marketing measurement

    …, or better yet, talk to our influence partners to determine the full extent of how the word is getting out. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar Now, this is interesting data. but what is even more compelling is how…

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