Keller Fay

  • A course correction for influence marketing measurement

    … at that time had a person or department looking after influencer outreach. How did they determine who was an influencer? I pressed the head of one agency to reveal their secret formula and here it is: Klout. In fact, most agencies are still using Klout with a little sugar on top. That’s right. After all these years most influencers are still determined…

    {grow}in Content Facebook Twitter- 29 readers -
  • Nordstrom & Macy’s Among Top 10 Retailers on Social Media

    … to leverage. According to a statement from Engagement Labs CEO Bryan Segal: A retailer’s entire year is often determined in the months leading up to the holiday season. To wit, Engagement Labs combined its eValue methodology with TalkTrack, from market research firm Keller Fay, to rank the top retailers in terms of both social media and word…

    Inside Facebookin Social- 16 readers -
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