Keller Fay

  • A course correction for influence marketing measurement

    … I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly. One…

    {grow}in Content Facebook Twitter- 26 readers -
  • Nordstrom & Macy’s Among Top 10 Retailers on Social Media

    … to leverage. According to a statement from Engagement Labs CEO Bryan Segal: A retailer’s entire year is often determined in the months leading up to the holiday season. To wit, Engagement Labs combined its eValue methodology with TalkTrack, from market research firm Keller Fay, to rank the top retailers in terms of both social media and word…

    Inside Facebookin Social- 14 readers -
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