Keller Fay Group

  • Does Size Always Matter?

    …-time product plug. A longer relationship means that they’re not only creating more on-brand content to an enthusiastic audience, but also on their way to becoming a true brand advocate. With consumer video, including YouTube and Netflix, expected to generate 80 percent of all internet traffic by 2019, according to a 2015 Cisco Systems study…

    AllFacebookin Social YouTube- 17 readers -
  • Can Influencer Marketing Really Motivate Purchases? (Study)

    … More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there. A new study by Dr. Jonah Berger from the Wharton School and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about…

    Justin Lafferty/ AllFacebook- 24 readers -