Keller Fay Group

  • Does Size Always Matter?

    … that used the Grapevine platform to connect with influencers. A luxury beauty brand chose to work with only three YouTube stars, all with large followings and expensive rates. Meanwhile, a drug-store retailer chose to retain 19 rising stars to promote its products. Both organizations had a comparable budget, but the drugstore retailer’s campaign ended up…

    AllFacebookin Social YouTube- 9 readers -
  • Can Influencer Marketing Really Motivate Purchases? (Study)

    … More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there. A new study by Dr. Jonah Berger from the Wharton School and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about…

    Justin Lafferty/ AllFacebook- 19 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web