Keller Fay Group

  • Does Size Always Matter?

    … are consistently indicating their interest in hearing from these rising stars. In fact, a recent Keller Fay Group survey found that 82 percent of those polled stated they were “highly likely to follow a recommendation” made by a rising star. And today’s small creators could very likely become tomorrow’s superstars. Ultimately, brands need campaigns…

    AllFacebookin Social YouTube- 11 readers -
  • Can Influencer Marketing Really Motivate Purchases? (Study)

    … as their influencer marketing solution, but they are missing out on a much bigger opportunity. Our research shows that real life influencers who are passionate about what they are recommending have significantly more buying conversations, and consumers are more likely to act on their recommendations. Other key findings: According to the study, 74…

    Justin Lafferty/ AllFacebook- 20 readers -
Get the top posts daily into your mailbox!