Keller Fay Group

  • Does Size Always Matter?

    … “The bigger, the better” mentality has traditionally been indicative of a successful advertising or marketing campaign. This had led to the long-held belief that only the brands that shell out for celebrity endorsements or the most popular YouTube sensations are the ones that get remembered and drive the best results. However, many brands…

    AllFacebookin Social YouTube- 8 readers -
  • Can Influencer Marketing Really Motivate Purchases? (Study)

    … More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there. A new study by Dr. Jonah Berger from the Wharton School and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about…

    Justin Lafferty/ AllFacebook- 17 readers -
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