Keller Fay Group

  • Does Size Always Matter?

    … are consistently indicating their interest in hearing from these rising stars. In fact, a recent Keller Fay Group survey found that 82 percent of those polled stated they were “highly likely to follow a recommendation” made by a rising star. And today’s small creators could very likely become tomorrow’s superstars. Ultimately, brands need campaigns…

    AllFacebookin Social YouTube- 17 readers -
  • Can Influencer Marketing Really Motivate Purchases? (Study)

    … More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there. A new study by Dr. Jonah Berger from the Wharton School and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about…

    Justin Lafferty/ AllFacebook- 24 readers -
Get the top posts daily into your mailbox!