Keller Fay Group

  • Does Size Always Matter?

    … that used the Grapevine platform to connect with influencers. A luxury beauty brand chose to work with only three YouTube stars, all with large followings and expensive rates. Meanwhile, a drug-store retailer chose to retain 19 rising stars to promote its products. Both organizations had a comparable budget, but the drugstore retailer’s campaign ended up…

    AllFacebookin Social YouTube- 13 readers -
  • Can Influencer Marketing Really Motivate Purchases? (Study)

    … as their influencer marketing solution, but they are missing out on a much bigger opportunity. Our research shows that real life influencers who are passionate about what they are recommending have significantly more buying conversations, and consumers are more likely to act on their recommendations. Other key findings: According to the study, 74…

    Justin Lafferty/ AllFacebook- 24 readers -
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