Kelly Hungerford

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … on the feedback. It’s always surprising the gains that can be made by daring to ask and experiment. 14. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offering content without collecting email addresses is the biggest lead gen mistake marketers make! 15. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    … be effective and lead generation will be amiss. The recovery will take a lot longer than that initial half day! 13. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offer great, valuable content without ever worrying about “giving too much away.” 14. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 19 readers -
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