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50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.
…, Didit and author of Search Engine Advertising; Twitter: @Kevin_Lee_QED 21. Earned media is getting people to talk about you/your product/your brand. In digital, this encompasses PR and social media platforms. Rebecca Lieb, author of Content Marketing; Twitter: @Lieblink 22. As a PR person, I can say this: earned media is a fancy word for public…
… on the feedback. It’s always surprising the gains that can be made by daring to ask and experiment. 14. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offering content without collecting email addresses is the biggest lead gen mistake marketers make! 15. Alan K’necht – Digital Always Media Inc…
… be effective and lead generation will be amiss. The recovery will take a lot longer than that initial half day! 13. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offer great, valuable content without ever worrying about “giving too much away.” 14. Alan K’necht – Digital Always Media Inc…