Kenny Katzgrau

  • Will 2015 Be Breakthrough Year for Community News?

    …-locally sold ad inventory through programmatic buying, and the need to streamline the local-media industry for major buyers (think Honda and P&G) to buy brand-safe, viewable inventory with upscale audiences at huge scale. This not only builds revenue on the programmatic side, it also creates upward pressure on rate and forces local sales teams…

    Tom Grubisich/ Street Fightin Display Mobile- 20 readers -
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