Kenshoo

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … issues quickly and in a way they can understand without any extra effort, similar to the most effective television ads. So as we count down the remaining days of the 2016 election cycle, one outcome has already been decided: Now, how impactful they were on the election outcomes is something we’ll just have to wait and see. Chris Costello is senior director of marketing research for Facebook Marketing Partner and agile marketing firm Kenshoo. …

    AllTwitterin Facebook- 18 readers -
  • Credit Where Due: Unlocking Social Attribution

    … one ad and then either directly navigate or search their brand to convert, rather than clicking the actual ad. Determine which weighted attribution models match needs based on campaign goals: This white paper from Kenshoo provides a nice introduction to attribution models, including the benefits and use-cases for each. Match the models as closely…

    Inside Facebookin Social Facebook Twitter- 8 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Search Intent Makes Waves in Social Marketing

    … on the significant benefits — according to Kenshoo, when paired with paid search, Facebook advertising delivers a 30 percent better return on ad spend (ROAS) than the ROAS for paid search alone. To maximize cross-channel campaign effectiveness, marketers have started leveraging the intent of consumer searches by applying it to social marketing campaigns…

    AllFacebookin Affiliate Social Paid Search Facebook- 16 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50% YoY, and click-through rates have grown 64% Tweet This!. The big factors: the rapid evolution of Facebook as an incredibly powerful advertising platform, and the introduction of Instagram ads. While these numbers…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

    … and increase revenue. Wendell Hicken was promoted to executive vice president of technology and Stu MacFarlane left Herbalife to become executive vice president of consumer platforms. YP is doubling down on exec hires as growth slows in the crowded SMB publisher sector. Kenshoo Promotes ex-SAP Executive to Managing Director Kenshoo has promoted Russ…

    Geoff Michener/ Street Fightin Mobile EMail- 12 readers -
  • How To Invest Your Next Marketing Dollar

    … read an incredibly insightful whitepaper by Kenshoo that I wanted to share on this very topic, Kenshoo’s Maximizing Paid Search Potential By Measuring Marginal ROI. In collaboration with Bing Ads, Kenshoo really gets to the bottom of this Marginal ROI way of investing, utilizing real data from advertisers. Not surprisingly, Kenshoo’s analysis…

    Ian Lopuch/ PPC Ianin Paid Search How To's- 14 readers -
  • 5 Things You Need for Compelling Online Display Ads

    … the same browsing profiles, effectively creating an ever-evolving network for ad content distribution. 2. Campaign Tracking If you’re not using an automated system such as Marin or Kenshoo to review your strategy, make sure the tracking on your campaign is accurate and up to date at all times. Google Tag Manager and Facebook Pixel Tracker can help…

    Relevancein Display Retargeting- 13 readers -
  • Kenshoo’s New VP of Marketing: Steven Hartman

    … Kenshoo, a Facebook Marketing Partner, announced Thursday that they’ve tapped Steven Hartman, formerly of VigLink, as the company’s new vice president of marketing. Hartman was previously VigLink’s vice president of marketing and will lead Kenshoo’s global marketing team. He has also been vice president of product marketing at Acxiom, vice…

    Justin Lafferty/ Inside Facebook- 15 readers -
  • How To Be An Agile Marketer

    … of consumers. The agile framework gives software developers the ability to adapt rapidly, while exceeding the consumer’s expectations. Given the popularity of the agile framework, one starts to wonder: Can agile be applied to other disciplines, such as marketing? Today, I’m absolutely thrilled to share The Kenshoo Guide To Agile Marketing from my good…

    Ian Lopuch/ PPC Ianin How To's- 9 readers -
Get the top posts daily into your mailbox!
More from around the web