Kenshoo

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … cycle drawing to a close, now is the perfect time to examine the effects and effectiveness of political ads. Examining Kenshoo social advertiser data through September, advertisers had already spent more than $28 million on social ads for political causes with another month remaining. After a spike in March, monthly spend dropped off until…

    AllTwitterin Facebook- 43 readers -
  • Credit Where Due: Unlocking Social Attribution

    … one ad and then either directly navigate or search their brand to convert, rather than clicking the actual ad. Determine which weighted attribution models match needs based on campaign goals: This white paper from Kenshoo provides a nice introduction to attribution models, including the benefits and use-cases for each. Match the models as closely…

    Inside Facebookin Social Facebook Twitter- 12 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Search Intent Makes Waves in Social Marketing

    … on the significant benefits — according to Kenshoo, when paired with paid search, Facebook advertising delivers a 30 percent better return on ad spend (ROAS) than the ROAS for paid search alone. To maximize cross-channel campaign effectiveness, marketers have started leveraging the intent of consumer searches by applying it to social marketing campaigns…

    AllFacebookin Affiliate Social Paid Search Facebook- 21 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50% YoY, and click-through rates have grown 64% Tweet This!. The big factors: the rapid evolution of Facebook as an incredibly powerful advertising platform, and the introduction of Instagram ads. While these numbers…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
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