Kenshoo

  • Credit Where Due: Unlocking Social Attribution

    … For all of the recent advancements in the industry, social marketers still struggle with attribution, and while that difficulty is understandable (can you explain your weighted attribution model and why you chose it?), successful attribution is paramount for campaign optimization and maximizing return on ad spend. Sure, Facebook offers…

    Inside Facebookin Social Facebook Twitter- 12 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Search Intent Makes Waves in Social Marketing

    … that approach works. Search intent + Facebook Custom Audiences = success For example, consider Belk, a mainline American department store company with nearly 300 stores in 16 Southern states that teamed up with iCrossing, a marketing engagement agency, to significantly increase conversions among customers who already showed interest in its products through…

    AllFacebookin Affiliate Social Paid Search Facebook- 20 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new…

    Douglas Karr/ Marketing Technology Blogin Social- 23 readers -
  • Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

    … and increase revenue. Wendell Hicken was promoted to executive vice president of technology and Stu MacFarlane left Herbalife to become executive vice president of consumer platforms. YP is doubling down on exec hires as growth slows in the crowded SMB publisher sector. Kenshoo Promotes ex-SAP Executive to Managing Director Kenshoo has promoted Russ…

    Geoff Michener/ Street Fightin Mobile EMail- 20 readers -
  • How To Invest Your Next Marketing Dollar

    … read an incredibly insightful whitepaper by Kenshoo that I wanted to share on this very topic, Kenshoo’s Maximizing Paid Search Potential By Measuring Marginal ROI. In collaboration with Bing Ads, Kenshoo really gets to the bottom of this Marginal ROI way of investing, utilizing real data from advertisers. Not surprisingly, Kenshoo’s analysis…

    Ian Lopuch/ PPC Ianin Paid Search How To's- 16 readers -
  • 5 Things You Need for Compelling Online Display Ads

    Published 14 mins ago 27 Regardless of your sector, online display ads are a valuable tool. But if you’re not using banners and ad creative correctly, chances are your campaign won’t work. Or worse – it’ll annoy your audience and turn them away. Here are five pieces of advice that really work for improving the effectiveness of online display campaigns. 1.

    Relevance- 17 readers -
  • Kenshoo’s New VP of Marketing: Steven Hartman

    … Kenshoo, a Facebook Marketing Partner, announced Thursday that they’ve tapped Steven Hartman, formerly of VigLink, as the company’s new vice president of marketing. Hartman was previously VigLink’s vice president of marketing and will lead Kenshoo’s global marketing team. He has also been vice president of product marketing at Acxiom, vice…

    Justin Lafferty/ Inside Facebook- 15 readers -
  • How To Be An Agile Marketer

    … of consumers. The agile framework gives software developers the ability to adapt rapidly, while exceeding the consumer’s expectations. Given the popularity of the agile framework, one starts to wonder: Can agile be applied to other disciplines, such as marketing? Today, I’m absolutely thrilled to share The Kenshoo Guide To Agile Marketing from my good…

    Ian Lopuch/ PPC Ianin How To's- 16 readers -
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