Kenshoo

  • Credit Where Due: Unlocking Social Attribution

    … into these steps provides a solid blueprint for kicking off the effort to gain a better understanding of the value each consumer interaction has in any given conversion, whether it occurred on Facebook, Instagram, Pinterest, Twitter or offline. The reality is all of the ads from those publishers and more (like search), likely played at least a small role. Shane Ragiel is a social media marketing manager and social lead at Chacka Marketing in Tampa, Fla. …

    Inside Facebookin Social Facebook Twitter- 11 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Search Intent Makes Waves in Social Marketing

    … on the significant benefits — according to Kenshoo, when paired with paid search, Facebook advertising delivers a 30 percent better return on ad spend (ROAS) than the ROAS for paid search alone. To maximize cross-channel campaign effectiveness, marketers have started leveraging the intent of consumer searches by applying it to social marketing campaigns…

    AllFacebookin Affiliate Social Paid Search Facebook- 18 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

    … and increase revenue. Wendell Hicken was promoted to executive vice president of technology and Stu MacFarlane left Herbalife to become executive vice president of consumer platforms. YP is doubling down on exec hires as growth slows in the crowded SMB publisher sector. Kenshoo Promotes ex-SAP Executive to Managing Director Kenshoo has promoted Russ…

    Geoff Michener/ Street Fightin Mobile EMail- 14 readers -
  • How To Invest Your Next Marketing Dollar

    … read an incredibly insightful whitepaper by Kenshoo that I wanted to share on this very topic, Kenshoo’s Maximizing Paid Search Potential By Measuring Marginal ROI. In collaboration with Bing Ads, Kenshoo really gets to the bottom of this Marginal ROI way of investing, utilizing real data from advertisers. Not surprisingly, Kenshoo’s analysis…

    Ian Lopuch/ PPC Ianin Paid Search How To's- 14 readers -
  • 5 Things You Need for Compelling Online Display Ads

    … the same browsing profiles, effectively creating an ever-evolving network for ad content distribution. 2. Campaign Tracking If you’re not using an automated system such as Marin or Kenshoo to review your strategy, make sure the tracking on your campaign is accurate and up to date at all times. Google Tag Manager and Facebook Pixel Tracker can help…

    Relevancein Display Retargeting- 16 readers -
  • Kenshoo’s New VP of Marketing: Steven Hartman

    … Kenshoo, a Facebook Marketing Partner, announced Thursday that they’ve tapped Steven Hartman, formerly of VigLink, as the company’s new vice president of marketing. Hartman was previously VigLink’s vice president of marketing and will lead Kenshoo’s global marketing team. He has also been vice president of product marketing at Acxiom, vice…

    Justin Lafferty/ Inside Facebook- 15 readers -
  • How To Be An Agile Marketer

    … May. 04 Have you heard of agile software development? If you work in a technology-focused environment, it’s likely you have. While many engineering teams used to leverage the waterfall software development model, many are now transitioning to agile. Our world is moving quickly, with flexible and fast-moving companies winning the hearts…

    Ian Lopuch/ PPC Ianin How To's- 12 readers -
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