Kenshoo

  • Credit Where Due: Unlocking Social Attribution

    … ad revenue to keep those eye-popping quarterly results afloat. But that approach hardly benefits marketers running full-fledged cross-channel, cross-device campaigns with varying goals and objectives. These marketers understand that consumers view multiple ads across a variety of channels, research products and pricing and then make purchases…

    Inside Facebookin Social Facebook Twitter- 7 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Search Intent Makes Waves in Social Marketing

    … With plans to increase digital marketing budgets in 2016, marketers are under the gun to get worthwhile returns on their investments – which explains the increasing popularity of marketing tools like Facebook Custom Audiences and Google Shopping Campaigns. But when marketers utilize paid search or social in silos, they miss out…

    AllFacebookin Affiliate Social Paid Search Facebook- 16 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50% YoY, and click-through rates have grown 64% Tweet This!. The big factors: the rapid evolution of Facebook as an incredibly powerful advertising platform, and the introduction of Instagram ads. While these numbers…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

    … and increase revenue. Wendell Hicken was promoted to executive vice president of technology and Stu MacFarlane left Herbalife to become executive vice president of consumer platforms. YP is doubling down on exec hires as growth slows in the crowded SMB publisher sector. Kenshoo Promotes ex-SAP Executive to Managing Director Kenshoo has promoted Russ…

    Geoff Michener/ Street Fightin Mobile EMail- 12 readers -
  • How To Invest Your Next Marketing Dollar

    … read an incredibly insightful whitepaper by Kenshoo that I wanted to share on this very topic, Kenshoo’s Maximizing Paid Search Potential By Measuring Marginal ROI. In collaboration with Bing Ads, Kenshoo really gets to the bottom of this Marginal ROI way of investing, utilizing real data from advertisers. Not surprisingly, Kenshoo’s analysis…

    Ian Lopuch/ PPC Ianin Paid Search How To's- 13 readers -
  • 5 Things You Need for Compelling Online Display Ads

    … the same browsing profiles, effectively creating an ever-evolving network for ad content distribution. 2. Campaign Tracking If you’re not using an automated system such as Marin or Kenshoo to review your strategy, make sure the tracking on your campaign is accurate and up to date at all times. Google Tag Manager and Facebook Pixel Tracker can help…

    Relevancein Display Retargeting- 13 readers -
  • Kenshoo’s New VP of Marketing: Steven Hartman

    … Kenshoo, a Facebook Marketing Partner, announced Thursday that they’ve tapped Steven Hartman, formerly of VigLink, as the company’s new vice president of marketing. Hartman was previously VigLink’s vice president of marketing and will lead Kenshoo’s global marketing team. He has also been vice president of product marketing at Acxiom, vice…

    Justin Lafferty/ Inside Facebook- 15 readers -
  • How To Be An Agile Marketer

    … of consumers. The agile framework gives software developers the ability to adapt rapidly, while exceeding the consumer’s expectations. Given the popularity of the agile framework, one starts to wonder: Can agile be applied to other disciplines, such as marketing? Today, I’m absolutely thrilled to share The Kenshoo Guide To Agile Marketing from my good…

    Ian Lopuch/ PPC Ianin How To's- 8 readers -
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