• The 4 Elements of a Perfect Sponsored Content Campaign

    … the time, from on-package recipes and the instruction manuals of our favorite products to The Lego Movie. It’s not that we don’t think brands can deliver truthful, useful, entertaining or informative content; in fact, 74 percent of people trust brands to deliver educational content on their particular subject area, according to a Kentico study. The trick…

    The Content Strategistin Content- 17 readers -
  • What Top Digital Marketers Do Differently [Infographic]

    … Every year, more marketers include social in their marketing strategies. And while some find it hard to tease out tangible value from their social media efforts, others make it work for their businesses in powerful ways. Web content management solutions provider Kentico commissioned a study by market research agency Millward Brown to find out…

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