Kentico Software

  • Why Your Brand Needs an Editor

    … In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content. In a 2014 survey by Kentico Software, 74 percent of respondents said they trust “content from businesses…

    The Content Strategistin Content- 9 readers -
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