Kerry Gorgone

  • Seven Essential Mobile Apps for Marketers

    … By Kerry Gorgone, {grow} Contributing Columnist Back in 2014, I wrote a post on essential mobile apps for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update. These days I have 144 apps on my phone. That sounds like an insane number of apps, but I have them…

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  • How to Host a Marketing Conference That Doesn’t Tank

    … By Kerry Gorgone, {grow} Contributing Columnist I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. The difference between hosting a memorable…

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  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist…

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  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

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  • Audio Content Made Easy: Fantastic Apps for Podcasting

    … By Kerry Gorgone, {grow} Contributing Columnist By now, you probably know you should be podcasting. If you haven’t reached that conclusion yet, check out my post “It’s time for you to start a podcast,” then come back. I’m about to explain how to podcast! The “nuts and bolts” of podcasting are much, much simpler than they were when podcasts…

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  • The FTC and Influence Marketing: The crackdown begins

    … advertising as organic influencer posts. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Actually, the truly smart have been tightening up their own disclosure requirements since the FTC updated its online advertising disclosure guidelines in March 2013…

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  • A Special Message for You: The Power of Personalized Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Normally, I don’t see these emails come in, because SaneBox spirits them away to the “SaneLater” folder, never to be seen again, but this one happened to come in while I was refreshing my mailbox. “Ugh,” I…

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  • How to Use Native Advertising Without Getting Fined by the FTC

    … policy statement on deceptively formatted advertisements” giving advertisers and publishers alike a heads up: deceptive native ads will not be tolerated. So how can your brand capitalize on native advertising without breaking the law? The FTC offers some insight in their guide, “Native Advertising: A Guide for Businesses.” Here are a few key…

    {grow}in Paid Search How To's- 8 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … streaming, although companies like Benefit Cosmetics have still been willing to experiment. Navigating the legal risks of Blab A few things to remember: the usual common sense considerations still apply when using any of these channels for marketing. I’ve written extensively about the legal implications of using Periscope, and provided a legal…

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  • Are you #BreakingTheLaw by using Hashtags?

    … deal in. For example, Delta Airlines owns the trademark “Delta” for air travel, but Delta faucets owns the trademark for bathroom fixtures. No legal issues: they’re in different industries. Putting a hashtag symbol in front of someone else’s trademark is fine if you’re a private citizen having a conversation online, but it could be risky…

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  • “Curation” versus Fair Use: How to keep your content safe

    … By Kerry Gorgone, {grow} Contributing Columnist “Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement? Too often, people will copy…

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  • It’s time for you to start a podcast

    … months. The landscape’s only going to get more crowded, so don’t wait! Here are some tips to help you get started with podcasting: Choose a topic you and your audience both care about. Podcasting is hard work. You need to select something that will help you reach your company’s audience—something that’s relevant and entertaining to them…

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  • New legal guidelines may impact many freelance employees

    … By Kerry Gorgone, {grow} Contributing Columnist Turns out, managing “Like a Boss” sometimes makes you a boss, even if the people you’re managing are supposed to be freelance employees or independent contractors. The U.S. Labor Department recently issued a 15-page “interpretation” of existing employment law that declared businesses should…

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  • 6 Critical steps to help fight for your online privacy

    … By Kerry Gorgone, {grow} Contributing Columnist Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. For instance, when the settings for Periscope (an app for live-streaming video) defaulted to broadcasting a user’s location, people legitimately freaked out. When…

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