Kerry Gorgone

  • 4 Non-Marketing Skills You Need to Become a Better Marketer

    … By Kerry Gorgone, {grow} Contributing Columnist Marketing isn’t a department. It needs to be a way of life throughout your organization. Human Resources needs to market the company to prospective applicants. Product development must make a quality deliverable or marketing will prove impossible. Operations (including finance and legal…

    {grow}- 18 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … By Kerry Gorgone, {grow} Contributing Columnist We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game? What if the advertiser doesn’t…

    {grow}in Paid Search- 22 readers -
  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … as much knowledge about your competition as you can. More broadly, don’t be afraid to look outside marketing for lessons in strategy. Christopher Penn has written extensively on how ancient cultures and military strategy bear on his marketing strategy. In a recent interview on the MarketingProfs podcast, he explained: “When we talk about the martial…

    {grow}- 13 readers -
  • Seven Essential Mobile Apps for Marketers

    … By Kerry Gorgone, {grow} Contributing Columnist Back in 2014, I wrote a post on essential mobile apps for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update. These days I have 144 apps on my phone. That sounds like an insane number of apps, but I have them…

    {grow}in Social- 13 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    … By Kerry Gorgone, {grow} Contributing Columnist I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. The difference between hosting a memorable…

    {grow}in How To's- 16 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … to the subject. Listen to any other interviews he or she has given. Your audience might not have heard their answers before, but you’ll want to make sure you don’t cover exactly the same ground, just in case. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. What…

    {grow}in Content- 10 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

    {grow}in Content- 22 readers -
  • Audio Content Made Easy: Fantastic Apps for Podcasting

    … Smarts podcast. Find Kerry on Twitter. Illustration courtesy Flickr CC and Daniel McAnulty The post Audio Content Made Easy: Fantastic Apps for Podcasting appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories It’s time for you to start a podcast Five unusual podcasting tips from the trenches Are you ready for the mega-shift from social media to private media? …

    {grow}in Social- 14 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … By Kerry Gorgone, {grow} Contributing Columnist Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising…

    {grow}- 17 readers -
  • A Special Message for You: The Power of Personalized Marketing

    … some ads strike us as annoying and disruptive, while others are so on-point that we’re a little creeped out? The answer: relevance and personalization. There’s Power in Getting Personal Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like…

    {grow}- 16 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … By Kerry Gorgone, {grow} Contributing Columnist By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” (Federal Trade Commission guide, Native Advertising: A Guide for Businesses). Now…

    {grow}in Paid Search How To's- 9 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in a new light…

    {grow}- 27 readers -
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