Kerry Gorgone

    • Loyalty Programs Might Cost Your Business More Than You Bargained For

      By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker, 70% of shoppers said they belong ...

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  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … By Kerry Gorgone, {grow} Contributing Columnist Influencer marketing is more popular than ever. Brands like Adobe, Verizon, and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing. If you’re…

    {grow}in Social- 19 readers -
  • 4 Non-Marketing Skills You Need to Become a Better Marketer

    …). Sites like Pixabay offer searchable databases of images you can use. That’s a pretty good start, but you get bonus points if you work with the legal department to create a standard set of rules for giveaways and a template agreement for working with influencers. Operations: Align marketing goals with financial/legal best practices True…

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  • Trade Libel: If you can’t say something nice, make sure you have proof

    By Kerry Gorgone, {grow} Contributing Columnist We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game? What if the advertiser doesn’t mention that they let the staine ...

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  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … everyone, but we’re also not trying to. Who is your target audience really? (Saying “everyone” isn’t allowed.) What kinds of people can you best help? What do they care about? What hobbies do they have that are completely unrelated to your product or service? Marketing strategist Jason Falls knows the value of conversational research or social…

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  • Seven Essential Mobile Apps for Marketers

    … By Kerry Gorgone, {grow} Contributing Columnist Back in 2014, I wrote a post on essential mobile apps for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update. These days I have 144 apps on my phone. That sounds like an insane number of apps, but I have them…

    {grow}in Social- 14 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    … By Kerry Gorgone, {grow} Contributing Columnist I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. The difference between hosting a memorable…

    {grow}in How To's- 18 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist…

    {grow}in Content- 11 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

    {grow}in Content- 25 readers -
  • Audio Content Made Easy: Fantastic Apps for Podcasting

    … Smarts podcast. Find Kerry on Twitter. Illustration courtesy Flickr CC and Daniel McAnulty The post Audio Content Made Easy: Fantastic Apps for Podcasting appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories It’s time for you to start a podcast Five unusual podcasting tips from the trenches Are you ready for the mega-shift from social media to private media? …

    {grow}in Social- 16 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … your influencer marketing legal and how to use native advertising without getting fined by the FTC. In the meantime, here’s a general piece of advice: Require that any influencers you work with disclose everything. Insist on disclosure Require that influencers disclose if you gave them a free sample, bought their airline tickets so they could visit…

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  • A Special Message for You: The Power of Personalized Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Normally, I don’t see these emails come in, because SaneBox spirits them away to the “SaneLater” folder, never to be seen again, but this one happened to come in while I was refreshing my mailbox. “Ugh,” I…

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