Kerry Gorgone

  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 19 readers -
  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist There’s so much marketing wisdom to draw on, much of it from unlikely sources. But you’ll never find it unless you look up from the usual blogs and media outlets and scan the horizon for something new. Here are some quotes that, at first blush, have nothing to do with marketing. But after some…

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  • Seven Essential Mobile Apps for Marketers

    … By Kerry Gorgone, {grow} Contributing Columnist Back in 2014, I wrote a post on essential mobile apps for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update. These days I have 144 apps on my phone. That sounds like an insane number of apps, but I have them…

    {grow}in Social- 11 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    … By Kerry Gorgone, {grow} Contributing Columnist I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. The difference between hosting a memorable…

    {grow}in How To's- 11 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … to the subject. Listen to any other interviews he or she has given. Your audience might not have heard their answers before, but you’ll want to make sure you don’t cover exactly the same ground, just in case. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. What…

    {grow}in Content- 8 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

    {grow}in Content- 12 readers -
  • Audio Content Made Easy: Fantastic Apps for Podcasting

    … By Kerry Gorgone, {grow} Contributing Columnist By now, you probably know you should be podcasting. If you haven’t reached that conclusion yet, check out my post “It’s time for you to start a podcast,” then come back. I’m about to explain how to podcast! The “nuts and bolts” of podcasting are much, much simpler than they were when podcasts…

    {grow}in Social- 10 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … By Kerry Gorgone, {grow} Contributing Columnist Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising…

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  • A Special Message for You: The Power of Personalized Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Normally, I don’t see these emails come in, because SaneBox spirits them away to the “SaneLater” folder, never to be seen again, but this one happened to come in while I was refreshing my mailbox. “Ugh,” I…

    {grow}- 13 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … By Kerry Gorgone, {grow} Contributing Columnist By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” (Federal Trade Commission guide, Native Advertising: A Guide for Businesses). Now…

    {grow}in Paid Search How To's- 8 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in a new light…

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  • Are you #BreakingTheLaw by using Hashtags?

    … By Kerry Gorgone, {grow} Contributing Columnist The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Marketers and brands jumped on the hashtag train early (with some hilarious missteps), using hashtags to run giveaways…

    {grow}in Social Twitter- 11 readers -
  • “Curation” versus Fair Use: How to keep your content safe

    … By Kerry Gorgone, {grow} Contributing Columnist “Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement? Too often, people will copy…

    {grow}in Content How To's- 19 readers -
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