Kerry O'Shea Gorgone

  • Audio Content Marketing: 5 Actionable Tips

    … and distribute audio? What makes you stop listening to a piece of audio content? Is it advertising, grating voices or sounds, boring personalities or other factors? When do you listen to audio and where are you? Also consider the device you’re using. Also listen to audio experts such as Pamela Muldoon of Content Marketing Institute (BTW, she grew up as a radio…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. Bernie Borges, Find and Convert; Twitter: @BernieBorges 3. My favorite earned media example is Dove’s research on “The Truth About Beauty.” The results garnered significant press since the data showed that only 2% of women thought that they were beautiful. Dove’s research was ground breaking especially since the CPG firm was selling soap…

    Heidi Cohen/ Heidi Cohenin How To's- 13 readers -
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