Kerry O'Shea Gorgone

  • Audio Content Marketing: 5 Actionable Tips

    … spend an average of 4 hours a day listening to content according to Edison Research’s Share of Ear. That’s roughly a third of the content consumed daily! (Note: This 2014 data via Spin shows a more granular breakout by type than more recent surveys.) Edison Research’s Tom Webster says: “Mobile’s increasing utility as ‘the first screen,’ as well…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … may have been a certain major life event announced to the world by a couple playing around with personalized Diet Coke cans. David Berkowitz, MRY; Twitter: @dberkowitz 2. One form of earned media that’s appreciated by influencers is including them on a list from a credible source, such as Cision’s Top 50 Content Marketers to Follow on Twitter…

    Heidi Cohen/ Heidi Cohenin How To's- 15 readers -
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