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3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add visual content in all of its various formats.
… as long they’re from accounts other than you’re own. If you guest blog or write for a news website that counts as earned media because you’ve had to earn the opportunity to write for them. Adam Franklin, Bluewire Media and author of Web Marketing That Works; Twitter: @Franklin_Adam 13. Earned media is publicity you don’t pay for or own. It’s rave…
… of an infographic from Copyblogger . Adam Franklin, Bluewire Media and author of Web Marketing That Works; Twitter: @Franklin_Adam 12. Earned media doesn’t get much better than Target’s compilation of user-generated videos of students opening college acceptance letters: That video made me cry, and I’m not a crier. It also served to reignite public interest…