Kerry O'Shea Gorgone

  • Audio Content Marketing: 5 Actionable Tips

    …. Enhance Promote and re-promote your audio content Add your audio content to your editorial calendar and your content promotion calendar as recurring content columns. Make your audio content a regular feature of your blog. For example, host a weekly podcast. Social Media Examiner’s Mike Stelzner hosts a weekly podcast that’s a regular feature…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … since the Lincoln ads were a well-known topic of conversation for several months. A quick glance at the YouTube search shows that parodies yielded nearly 20 million views. By comparison, the original 4 videos by Lincoln generated only about 5 million views. I’m sure that many of these can be attributed to people searching for the parodies. Eric T…

    Heidi Cohen/ Heidi Cohenin How To's- 27 readers -
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