Kevin Mullet

  • How To Succeed With Earned Media: 34 Case Studies

    … is the “You Can Still Dunk In The Dark” tweet by Oreo during Super Bowl 47 in 2013. While I’m a Super Bowl commercial enthusiast, I had to go look up which commercial they aired that year, but I remember the tweet and the shift in real-time visual participation and listening it represented. Kevin Mullet, MarketSnare; Twitter: @KMullett 24. In my experience…

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