Kevin Sangsland

  • How to Manage Local Content Marketing

    … in the service industry. Demonstrating expertise through tips or best practices can be a differentiator. “Using the Internet limits consumers’ need to speak with sales reps, so content plays a bigger role in their education,” says Kevin Sangsland, founder and principal of Livonia, MI–based marketing firm Anura Strategies. He urges local marketers to use…

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