Key Metrics

  • The Key Metrics of Analytics for Inbound Marketing

    … backward. Companies often open analytics and begin with who’s visiting the home page. Instead, open analytics and observe your conversions, then your conversion funnel, and work your way back to pages and referrals. This will help you focus on the key metrics that are driving business rather than confusion on metrics that may not matter. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 36 readers -