Key Performance Indicator

A performance indicator or key performance indicator (KPI) is a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals, but often success is simply the repeated, periodic achievement of some level of operational goal (e.g. zero defects, 10/10 customer satisfaction, etc.). Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. 'What is important' often depends on the department measuring the performance - e.g.
Posts about Key Performance Indicator
  • How to Get a Bigger Content Budget in 2015

    …, but according to a survey from Teradata and Econsultancy, this might not be the case. For a lot of companies, budgeting decisions are significantly driven by instinct. This means that rather than focusing the discussion on just the numbers, it’s best to uncover and address the deeper interests of whomever is making the big-picture financial…

    Celine Roque/ The Content Strategistin Content How To's- 24 readers -
  • Press Releases Are Not an SEO Strategy

    … traffic to refer to your website. Consumers are not the target audience of press release sites – journalists are – so the key performance indicator (KPI) to measure the success of an SEO strategy led by press releases is the amount of coverage driven through distribution and press release syndication cannot be tied back to rankings. As PR and SEO…

    Stephen Kenwright/ Search Engine Watchin SEO- 11 readers -
  • E-Commerce Analytics: 3 Easy to Digest Executive Summary Reports

    If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company Google provides Google Analytics, a very robust platform designed to do just that. Google Analytics has some pretty amazing features which can easily keep track of your KPI’s such as Return on Ad Sp ...

    Sergio Aicardi/ Search Engine Journal- 18 readers -
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