Key Performance Indicator

A performance indicator or key performance indicator (KPI) is a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals, but often success is simply the repeated, periodic achievement of some level of operational goal (e.g. zero defects, 10/10 customer satisfaction, etc.). Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. 'What is important' often depends on the department measuring the performance - e.g.
Posts about Key Performance Indicator
  • How to Get a Bigger Content Budget in 2015

    … high.“ Get buy-in through smaller projects Once you’ve identified the interests of your CFO or clients, it’s easy to get tempted into “going big” when trying to secure more resources or funding. But asking for a huge budget increase can be difficult, especially since there’s a disconnect between how marketers perceive the importance of marketing…

    Celine Roque/ The Content Strategistin Content How To's- 29 readers -
  • Press Releases Are Not an SEO Strategy

    … traffic to refer to your website. Consumers are not the target audience of press release sites – journalists are – so the key performance indicator (KPI) to measure the success of an SEO strategy led by press releases is the amount of coverage driven through distribution and press release syndication cannot be tied back to rankings. As PR and SEO…

    Stephen Kenwright/ Search Engine Watchin SEO- 12 readers -
  • Facebook Doesn’t Care About Your Reach — And Neither Do Users

    On November 7, Facebook announced a new change that would make it easier for users to unfollow friends and pages that overwhelmed their feeds. The response was typical. Users: {crickets}. Marketers: This is bu&&$!$! Well, not all marketers. I’ve actually seen an improvement in terms of marketers taking a level-headed approach to changes.

    Jon Loomer/ Jon Loomer Digital- 16 readers -
Get the top posts daily into your mailbox!