Key Performance Indicator

A performance indicator or key performance indicator (KPI) is a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals, but often success is simply the repeated, periodic achievement of some level of operational goal (e.g. zero defects, 10/10 customer satisfaction, etc.). Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. 'What is important' often depends on the department measuring the performance - e.g.
Posts about Key Performance Indicator
  • How to Get a Bigger Content Budget in 2015

    … marketers demonstrate how every dollar is spent and ensure every campaign has a primary key performance indicator. Be transparent While running tests and gathering outside data often help make the case for new, innovative projects, expanding upon existing programs depends upon demonstrating what worked (yup, with more data), as well as what did not. “You…

    Celine Roque/ The Content Strategistin Content How To's- 27 readers -
  • Press Releases Are Not an SEO Strategy

    … indicator of the quality of content you’re publishing alongside. PR Newswire responded with "revised editorial guidelines" and has seen a strong recovery despite relatively little cleanup. The site had previously been affected by Panda in 2011 and again had taken little action, with a recovery largely down to Google’s temperamental algorithm. It’s…

    Stephen Kenwright/ Search Engine Watchin SEO- 12 readers -
  • Facebook Doesn’t Care About Your Reach — And Neither Do Users

    On November 7, Facebook announced a new change that would make it easier for users to unfollow friends and pages that overwhelmed their feeds. The response was typical. Users: {crickets}. Marketers: This is bu&&$!$! Well, not all marketers. I’ve actually seen an improvement in terms of marketers taking a level-headed approach to changes.

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Infographic: Average Facebook page performance, Sept. 2014

    Infographic: Average Facebook page performance, Sept. 2014 Is your Facebook page performance up to par? Every month, Quintly (formerly AllFacebook Stats) compiles the average key performance indicator stats for Facebook pages of all sizes. While this tally doesn’t break down into verticals, it shows how Facebook pages of different sizes are doing in terms of engagement.

    Justin Lafferty/ Inside Facebook- 5 readers -
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