Key Performance Indicators

A performance indicator or key performance indicator (KPI) is a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals, but often success is simply the repeated, periodic achievement of some level of operational goal (e.g. zero defects, 10/10 customer satisfaction, etc.). Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. 'What is important' often depends on the department measuring the performance - e.g.
Posts about Key Performance Indicators
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    … (as in customer), effectiveness of your marketing and service strategies, profitability, and everything else. If you want to imagine how insightful this can be, close your eyes, think of your business, imagine you have a Nonline Customer-ID platform, think of your current marketing data-driven attribution report. You realize how much this current holy…

    Avinash Kaushik/ Occam's Razor- 30 readers -
  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 27 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 22 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … might be having a negative impact on the enterprise as a whole. What can benchmarking teach us? In looking at the charts below, it’s clear that there is cause for concern over the drastic drop of volume in mentions of Zappos. The final three months of 2015 generated 85 percent of the mentions about the brand in the nine months tracked. Zappos…

    AllTwitterin Social- 19 readers -
  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    … a purchase decision. Social should provide content that delivers value. The goal is engagement and leads. Providing information or education that makes people feel and look smart will not only ensure they engage with you, but also encourages them to share with others. Create KPIs around your social messaging that measure the actions people take…

    AllFacebookin Social- 24 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 12 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 39 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … for a place to voice their compliments, complaints or general feedback, customers leverage social sites to do it. In fact, the number of social messages sent to brands requiring responses has risen 28 percent since 2013. Make sure your team responds to every inbound message requiring a response. Monitor and respond to brand mentions: Not every…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … click to exit to learn more about Market Motive (because you want a superb web analytics education and certification!) and my two books. In the simplest possible implementation of this, each time someone clicks on those links, it creates a pageview that it puts in a special folder (which can then be ignored easily in other analysis). For me to track…

    Avinash Kaushik/ Occam's Razor- 40 readers -
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