Key Performance Indicators

A performance indicator or key performance indicator (KPI) is a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals, but often success is simply the repeated, periodic achievement of some level of operational goal (e.g. zero defects, 10/10 customer satisfaction, etc.). Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. 'What is important' often depends on the department measuring the performance - e.g.
Posts about Key Performance Indicators
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    … is doing fine. Now. Humans are pavlovian. Incentives matter. Metrics matter. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Let me share a real-world story with you about this phenomenon, how I end up simply framing the problem above, and the solution for my clients. An amazing…

    Avinash Kaushik/ Occam's Razor- 28 readers -
  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … and KPIs may need to change. Here are some new perspectives on measurement from Intelligence Analyst Hessie Jones: Key Performance Indicators: New Versus Old After reading my last {grow} post on three common goals and KPIs for social media marketing, you alluded to NEW insights being more important. Can you share with us what some of those new insights…

    {grow}- 25 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … platforms–it can extend to your overall business intelligence tools. When social and marketing platforms integrate seamlessly into your BI tools like Domo, customers can pull key performance indicators across the business into one platform for benchmarking, insights and decisioning. They can then measure results across channels, course correct…

    AllTwitterin Social- 33 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 21 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … to benchmark key performance indicators from the last quarter of 2015 to compare them to the metrics generated by the coming holiday season. However, there is so much more to benchmarking social data, as it can be valuable beyond comparing your data against your competitors or your own historical performance. Benchmarking and tracking the health…

    AllTwitterin Social- 19 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 12 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … an informed crisis-response strategy. Market research: social media is the world’s largest focus group for businesses. Use it as such to get answers to the questions you asked, but also to the ones you did not think to ask. The methods behind using social media in this way are getting closer and closer to traditional market research (audience…

    AllTwitterin Social- 39 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … strategy accordingly. Spend some time reconciling the goals you may have set for yourself. If you exceeded your own expectations, then set new goal that are both challenging and attainable. If you fell short, then figure out what went wrong and decide if you need to lower your goals or continue to challenge yourself. Assess key performance…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    …. "Micro-Outcome Goal": Key Events 5. "Macro-Outcome Goal": Outbound Clicks Benefits of Identifying Goals and Economic Value In each case we'll learn in detail how to set up the goal, what type of data might we get from it that will be of value and get tips on what actions we can take. Ready? Higher-Order Bits: Location, Pan-Commerce, Re…

    Avinash Kaushik/ Occam's Razor- 40 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … To Use The Google Analytics Calculated Metrics Feature #1. Real Conversion Rate Per User #2. "Gross" Calculated Profit #3. Average Time Per User #4. Combine Results / Metrics Performance #5. Product Views Per Transaction Closing Thoughts. I hope you are really excited about what you are going to learn. I am so very excited about…

    Avinash Kaushik/ Occam's Razor- 53 readers -
  • Grow: Build The Ultimate Internet Marketing Dashboard

    … We’re big fans of visual performance indicators. Currently, we automate monthly executive reports to our clients and, within our office, we have a large screen that displays a real-time dashboard of all our clients’ internet marketing key performance indicators. It’s been a great tool – always letting us know which clients are getting superior…

    Douglas Karr/ Marketing Technology Blog- 41 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see how far away…

    Avinash Kaushik/ Occam's Razor- 35 readers -
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