• Why Hashtags Matter for Today’s Brands

    … of their marketing strategies. The key is ensuring that hashtag strategies are built on solid research and accompany content that actually adds value to the target audiences’ lives. Ethan Martin is director of strategy for Bukwild, an interactive design and digital content agency specializing in connecting businesses, brands and users. Image courtesy of Shutterstock. …

    AllFacebookin Social- 19 readers -
  • How to Use Hashtags to Increase Your Campaign’s Reach

    … the impressions generated by their Retweeters Influencer engagement rate – measures the engagement generated on posts created by people engaging with your hashtag or keyword. This is the metric that allows you to optimize your campaign and increase your brand exposure, by reaching out to influencers with high engagement rate, you will be able…

    Marketing Technology Blog- 31 readers -
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