• When It Comes to Facebook Posts, Size Matters

      A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the a ...

      AllFacebookin Social SEO Facebook- 6 readers -
  • How to Know You’re Getting the Best CPC for Your Facebook Campaign

    …) of articles to promote to different audience and, as a result, hundreds or thousands of different ad sets. We’ll get into that a bit later, but for now, a high-level understanding of sampling will help frame the discussion. Crash course in sampling Sampling is much like your standard run-of-the-mill A/B testing. To illustrate this, let’s compare sampling…

    AllFacebookin Social Facebook How To's- 11 readers -
  • Are We Really Headed Toward a World Without Ads?

    … The future of media, if you believe Shane Smith, is destined to be increasingly free of traditional advertising—and, therefore, much more about branded content. “Young people have grown up with ad-free content,” the Vice Media co-founder and CEO said in a recent conversation with Unilever marketing and communications chief Keith Weed, “and so…

    AllTwitterin Social YouTube- 12 readers -