Keyword Analysis

  • Six ways to improve your micro-targeted long-tail keyword strategy

    … Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for. Long-tail keyword targeting is nothing new. We know users…

    Search Engine Watch- 23 readers -
  • 5 Secrets to Niche Blogging Like a Pro

    … There’s content being written all over the internet these days for various clients and publishing sites. This makes it a challenge for those seeking to blog for the love of blogging. The good news is that if you write in a certain niche, your chances for success are boosted almost instantly. The bad news is that niche blogging isn’t nearly…

    The Blog Herald- 19 readers -
  • Are Long Tailed Keywords The Answer to Keyword Optimization?

    … Which is more important, the ad or the keyword? This is one of those “Which came first, the chicken or the egg?” type questions. Both are unavoidable requirements of PPC creation. I can write the most compelling ad that the world has ever seen, but without the keyword, it will just sit in AdWords with a warning. Even though the answer…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    … will use the example of an AdWords campaign for a company that provides PPC services to demonstrate how to go through the process. In this example you bid on the keyword CPC Agency in broad match, believing that a user had to type in that phrase to trigger your ad. We will use the search query reports to: Find the actual search queries users type. Add…

    Adam Lundquist/ PPC Heroin Paid Search Google- 6 readers -
  • The People vs. Bing Broad Match

    … of the original keyword All in all, the traffic is relevant, and the money isn’t wasted. But what happens when we perform the same analysis on a branded keyword? Well… everything kind of falls apart: Bing vs. Google, Round 2: Brand keyword performance. For the sake of an honest argument, here’s the Google data including “Other Search Terms…

    PPC Heroin Paid Search- 9 readers -
  • Discover Your Account Optimization Level In 5 Minutes

    …, and "monster" campaigns. Efficiency - Is cost per click the lowest possible with those keywords and placements? Effectiveness - Are we garnering all of the conversions we can? Coverage - Is the budget adequate and invested in the right areas? Efficiency is the easiest and fastest KPI to verify (at least in on the Search Network). Just activate…

    PPC Heroin Paid Search- 5 readers -
  • How to Create Buyer Personas With Google Analytics

    … your audience’s interests and concerns. This will in turn make for a more engaged audience. You can find a lot of information about your brand’s online audience in the search data from your website’s analytics. Here’s how to build buyer personas with Google Analytics. #1: Research Your Website Traffic by Keyword Begin by opening up Google Analytics…

    Ben Jacobson/ Social Media Examinerin Google- 32 readers -
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