Keyword Opportunities

  • Are Long Tailed Keywords The Answer to Keyword Optimization?

    … Which is more important, the ad or the keyword? This is one of those “Which came first, the chicken or the egg?” type questions. Both are unavoidable requirements of PPC creation. I can write the most compelling ad that the world has ever seen, but without the keyword, it will just sit in AdWords with a warning. Even though the answer…

    Kristina Mclane/ PPC Heroin Paid Search- 5 readers -
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