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When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there.
… Image via BigStockPhoto.com When it comes to lead generation, you’ve probably got your bases covered with digital ads, SEO optimization, and lead generation. But what if your competitor’s customers could become yours? No, we’re not talking about poaching their satisfied clients. But what if you could introduce yourself to those already looking…