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When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there.
… to leave your competitors? It was this strategy that led Formstack to create our competitor alternative campaign. We didn’t want to point fingers at our peers in the industry, but we wanted to offer our product as a viable alternative to those seeking a change. So, we drafted unique landing pages, such as our Wufoo alternative page. We include…