Keyword Planner

  • Complete guide to keyword research for SEO

    … Keywords are the backbone of SEO. They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs…

    Search Engine Watchin Paid Search SEO- 20 readers -
  • Reliable search volume data: a glimmer of hope

    … of Google’s update to the Keyword Planner which now shows aggregated search volume for keywords and close search variants. There have been a number of write-ups about this if you’re curious about how searchies have reacted to this change. Spoiler alert: not super well. The logic behind the update is sound: someone searching for “doghouse…

    Search Engine Watch- 16 readers -
  • SEO for Etsy: three tips to improve your store’s search visibility

    … of the growing customization culture and interest for the weird that has cropped up, causing an uptick in the amount of Etsy stores out there. As of 2014, Etsy had 54 million users —up from just 5 million users in 2004. 1.4 million of these Etsy users are active sellers. As more Etsy stores pop up, the space becomes more competitive. Optimizing your Etsy…

    Search Engine Watch- 15 readers -
  • 5 Tips to Improve Your Social Media Ad Campaigns

    …. Look through the Keyword Planner results to find keywords for your target audience. Now you can create an ad campaign around your keywords. #2: Serve Ads to Current Customers Many marketers focus heavily on acquiring new customers. But what if all of your current customers bought your product one more time? What if they bought a more expensive…

    Social Media Examinerin Social Paid Search- 16 readers -
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's st ...

    Avinash Kaushik/ Occam's Razor- 50 readers -
  • Get Proactive And Reactive With Your Keyword Research

    …. Whilst we would all love to be proactive all of the time, being reactive is also necessary in order to understand the marketplace and make adjustments accordingly. Let’s consider the tools you can use for both strategies. Be Proactive Keyword Planner The Keyword Planner is a free AdWords tool that allows you to search keyword and ad group ideas…

    Emma Welland/ PPC Heroin Paid Search SEO Google- 7 readers -
  • Ultimate List of Must-Have Tools for Your SEO Toolkit

    … for this one. Skill Level: Beginner Keyword Planner It had to be included though everyone reading this is likely already familiar with it. Keyword Planner is, for those who don’t know, Google’s AdWords tools to provide search volume estimates and keyword ideas. Essentially, this is the tool for keyword research and I love it for finding content ideas…

    Dave Davies/ The SEM Postin SEO- 17 readers -
  • A Defense Of Broad Match For SEM

    … himself invented, involves making colorful dots coalesce into a picture. If you look at some of Seurat's works close enough, all you'll see is a bunch of dots. The Art of Keywords So what does that have to do with AdWords and broad match keywords? A lot, I think. Talking to a lot of advertisers, I've noticed that a style of pointillism has emerged when…

    Matt Lawson/ Search Engine Landin Paid Search SEO- 17 readers -
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