Keyword Rankings

  • Top Key Performance Indicators for a Local SEO Campaign

    … and conversions in local search. Total Location Landing Page Traffic One of the strongest indicators of a high-performance local SEO campaign is the amount of traffic captured by landing pages unique to a location. This is inherently tied to success for any local SEO campaign. Organic search visitors who find a landing page specific to their location…

    ZOG Digital Blogin SEO- 19 readers -
  • Five common website redesign and rebranding mistakes to avoid

    … a website retains the keyword rankings and organic traffic you have built up in the past. Using the SearchMetrics compare tool, you can see over time how successful a redesign or rebrand is, an example of a poorly executed domain switch, would look like this: (brand name excluded, as I don’t want to name & shame!) This is not what you want…

    Search Engine Watch- 14 readers -
  • 8 Important Features of a Rank Tracking Tool

    … they’d care to admit who are like me – people who are obsessed with keyword rankings. I know, I know. Content quality and engagement and all that, right? That’s important and that’s why we have this blog and we write here once a week. But keyword rankings are addicting! You just can’t stop and get a whiff of where you are. So the ability…

    SEO Hacker Blog- 37 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    … this gives a more realistic view on how your strategy is really performing. 4. Social Media We can’t talk about measuring the success of a digital marketing campaign without mentioning social media. A good digital marketing strategy will include shareable content, and if it’s really a success, it will do exactly that – be shared. But what happens…

    Relevancein Social SEO Content- 45 readers -
  • Three Unexpected Reasons Your Rankings are Plummeting

    … pages. Finally, I realized that the link profile for their page was glutted with low quality links. 4. You’re Not Using Schema Earlier this year, Search Engine Land reported findings from Searchmetrics that 36% of Google’s search results display schema markup, but “almost no websites use it.” Saying that “almost no websites use it” sounds like…

    Neil Patel/ Search Engine Journalin SEO Google- 13 readers -
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