Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality.
Posts about Keyword Research
    • Why every content SEO strategy should start with keyword research

      The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you should start with keyword research and how you can ma ...

      Marieke Van De Rakt/ Yoastin SEO Content- 7 readers -
    • The Long and Short of Long Tail Keywords

      Targeting long tail keywords has been a tactic used for many years, long before I was in the SEO game. It’s something I’ve spent a lot of time exploring over 2016, spending time reading around the topic and putting into action things I’ve learned and to a number of successes! Much to my surprise when first starting, this isn’t just about finding a long tail keyword and writing ...

      State of Digitalin SEO- 8 readers -
    • Introducing Long Tail Pro Cloud

      Hey everyone, the below post is from the new team over at Long Tail Pro. As you know, I sold the company several months ago. However, I do still have a small ownership stake and I believe strongly in future of Long Tail Pro. One of the most common suggestions that people had while I was managing Long Tail Pro was that it should be web-based, rather than a desktop app.

      Spencer Haws/ Niche Pursuits- 13 readers -
  • New: Yoast Keyword research training!

    … Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today. The Yoast…

    Marieke Van De Rakt/ Yoastin SEO- 7 readers -
  • 5 SEO copywriting mistakes you should avoid

    … Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there. You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll…

    Marieke Van De Rakt/ Yoastin SEO- 9 readers -
  • Tagging posts properly for users and SEO

    … for this topic? You shouldn’t make up tags, they should be existing words or phrases. Words people already search for. We optimize most of our tag pages to rank well too. Our Yoast SEO plugin can help you to do so. The content analysis runs a check on your tag archive content, and tells you how to improve it: Moreover you can add a Facebook and Twitter…

    Joost De Valk/ Yoastin SEO- 7 readers -
  • 7 keyword research mistakes you should avoid

    Keyword research should be the first step of every SEO strategy. Thinking about the words you want to rank for is really the first and foremost step you need to take. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll talk you through the most common keyword research mistakes people seem to be making.

    Marieke Van De Rakt/ Yoast- 6 readers -
  • SEO audit: a complete guide to the basics

    …, keyword research and competitive analysis are almost synonymous. Why do I say that? Because the keyword is the smallest measurement unit in SEO. By analyzing those keywords, you are at the same time analyzing your competition. Let’s use this example. You are producing food. Your competitor has X products (keywords) each one giving different…

    Search Engine Watchin SEO- 11 readers -
  • Five keyword myths you need to forget right now

    … Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan, Head of Search in Ricemedia, decided to focus on keyword myths in her presentation in Brighton SEO, and it was a useful reminder on all the misconceptions around keywords in the SEO industry. Popular misconceptions about keywords Myth…

    Search Engine Watch- 13 readers -
  • Five common keyword research mistakes you need to avoid

    …. 5) Putting the wrong keywords on the wrong pages Once you’ve grouped your keywords, you need to figure out where to place them on your website. This process is called keyword allocation, and it’s a critical step in the keyword research process. A common mistake is adding irrelevant keywords to pages whose content doesn’t match the keywords…

    Search Engine Watchin SEO- 11 readers -
  • Break Out Of A Content Rut – 4 Tips For Fresh Keyword Ideas

    …, and I’ve found that understanding that idea can really open up a bunch of content ideas you may be missing. For instance, your fitness website may never rank on page 1 for something like “get 6-pack abs” but I’d be willing to bet there are people looking to get abs just like a certain celebrity. So they might search things like “Get abs like…

    Niche Pursuits- 15 readers -
  • Ad Planner Alternatives: 4 API’s for Search Volume Data

    … Performing comprehensive keyword research for a large site can be a challenge. Often you’ll end up with tens of thousands of keywords from different sources, many of which have their own methods of estimating demand. Historically, this meant reprocessing an entire list of keywords through Google Keyword Planner. This data was far from perfect…

    SEOgadget- 5 readers -
  • Video Deep Dive: Local Keyword Research Techniques Outside the Box

    … and what made me think about this was a very interesting article from DEJAN SEO that he released today called "Advanced New Tail Keyword Research." One of the points he made in the article was you can do all the research you want on the head terms in keyword tools and you can make assumptions about what searchers are actually searching on, but you have…

    Mike Blumenthal/ Local Universityin SEO- 8 readers -
  • Five simple SEO practices to remember when setting up a new blog

    … in Google’s algorithm has become the third most important signal. Here are five quick tips to get you started… Keyword research Creating your blog can be easy depending on your experience but the real work starts before you begin creating quality content. First you need to research and understand keywords your customers are using to search for your…

    Search Engine Watchin SEO- 15 readers -
  • 26 expert-recommended free SEO tools

    … Graph Generator is simply designed and easy to use. 8) Schema Creator Schema Creator helps you create markup according to the range of Schema options from person to event to movie and beyond. 9) Webmasters Markup Helper And let’s not forget Google’s own Webmaster Markup Helper. 10) JSON-LD Generator Joe Hall’s tool will help you quickly generate…

    Christopher Ratcliff/ Search Engine Watchin Paid Search SEO- 12 readers -
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