Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality.
Posts about Keyword Research
    • The Only Keyword Research Tools You Need

      Researching the right search terms to use is the most important part of any digital marketing campaign. Although it can seem complicated at first, there are many useful tools to help you discover the right words or phrases to target. Using these tools is not as simple as finding the most searched words for a market and filling your content with them.

      The Blog Herald- 13 readers -
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    • Adapting your content SEO strategy

      If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet your goals? Simply reset your goals? Or do you adapt and improve your SEO strategy? And h ...

      Marieke Van De Rakt/ Yoast- 8 readers -
  • How To Use The AdWords Keyword Planner

    … November 9, 2017 Building a new campaign from scratch can be challenging. You can easily miss keywords or add keywords without search volume. Plus, even if you have a great list of keywords, it can be challenging to organize them into tightly themed groups. Using AdWords Keyword Planner can be an excellent way to get started in building out…

    PPC Heroin Paid Search- 12 readers -
  • The ultimate guide to choosing keywords for ROI

    … for it. Moving a keyword which isn’t ranking to page 1 is going to take time, and will only start delivering traffic right at the end. Moving a keyword from position 11 to position 9 can take no time at all, and you will see the traffic coming through instantly from managing to get on the first page of Google. Below is the classification we use at Zazzle…

    Search Engine Watchin Paid Search- 15 readers -
  • How to Quickly Build Keyword Lists with the Keyword Planner Tool

    … a few helpful tips, tools, and strategies that any beginner can focus on. Today, I’ll be discussing an easy way to build out keyword lists, which will guide our content strategy and ultimately help us to rank in the search results. Did you know using the Google Keyword Planner can be easy as ABC? Click To Tweet Intro to Google keyword planner…

    The Blog Herald- 12 readers -
  • Essential Digital Marketing Tools 2017

    … and again. Canva All those who hate a poorly cropped social image say ‘aye.’ “AYE!” Banish those banner blues forever with Canva. This magical platform allows you to create social images easily. Use Canva’s wide variety of templates to tailor your assets to the exact size for each of your platforms. With text overlays and free designs, social…

    Attacat of Edinburghin Social- 11 readers -
  • What is keyword clustering, and who cares? (Hint: you should!)

    … Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for every tiny variation…

    Ann Smarty/ Search Engine Watch- 13 readers -
  • High-speed keyword research

    … is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. But high-speed keyword research allows for some shortcuts, without making too many concessions to the quality of your keyword research…

    Marieke Van De Rakt/ Yoastin SEO- 8 readers -
  • How to create SEO-friendly copy in a foreign language

    …. Multilingual keyword research SEO copywriting always starts with keyword research. Creating copy in a foreign language makes no exception to that rule. Jesse, our academy lead, wrote an awesome post in which he explains that creating copy in a foreign language could have large implications for your SEO. If you’re going to aim your content at a new…

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Create a website with SEO in mind: Content optimization

    …. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info Filling the website with content You can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. It’s something you can…

    Michiel Heijmans/ Yoast- 10 readers -
  • Page Revamp for Better User Experience

    … pages that contain keyword stuffing. And it can also assist you in figuring out more appropriate keywords for your SEO campaign. To help you get started with a proper keyword research for your site, you can use SEMrush: Log in and click Keyword Analytics drop-down button Click Overview Enter your keyword in the search bar located…

    SEO Hacker Blog- 22 readers -
  • How to choose keywords that’ll attract traffic

    … for? Should you focus on long tail keywords, or go straight for the most competitive head terms? In this post, I’ll help you to determine your strategy for deciding which keywords you want to optimize your content for. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info Competition is key Whether…

    Marieke Van De Rakt/ Yoast- 15 readers -
  • What Ecommerce Business Owners Need To Know About Shopify SEO

    … are more high quality. SEO has the power to either siphon customers with intent to purchase, or take them away. What Your Shopify Store Needs Every Shopify store needs a good foundation for SEO. And every SEO foundation is built upon good keywords. Without great keyword research, you’ll never be targeting the right audience, and when you don’t target…

    Douglas Karr/ Marketing Technology Blogin SEO- 23 readers -
  • Bing Exact Match Close Variant Update and Beyond

    … save you time by not having to build and manage the many variations of your keywords. In the next few months, Bing will be updating exact match close variant technology to also include reordered keywords in the United States, while they continue to evaluate performance in other markets around the world. Exact match keywords will match to queries…

    PPC Hero- 13 readers -
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