Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality.
Posts about Keyword Research
  • Ask Yoast: stop words in your focus keyword?

    … is that so? Does it make a difference to Google?” Check out the video or read the answer below! Learn how to set up a keyword strategy for your site in our Keyword research training » $ 99€ 99 - Buy now » Info Stop words in focus keyword Read this transcript to learn more about using stop words in your focus keywords: Yes, it makes a difference…

    Joost De Valk/ Yoast- 9 readers -
  • Free Keyword Research with Keywords Everywhere and Ubersuggest

    … There are quite a few free keyword research tools out there. However, I think I have found a pretty awesome combination tool that makes keyword research really easy and within a few minutes you generate a giant list of keywords with some data on search volume and average CPC (cost per click). First, let’s take a look at why keyword research…

    Luke Klingin Paid Search SEO Blogging- 35 readers -
  • How to start your keyword research: a case study

    … If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words are your audience searching for? But how do you find…

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • Keyword Strategies for Finding Blog Post Ideas

    … There I sat in front of my computer, once again, struggling with the question: “What am I going to blog about this week?” Sure, as a professional writer, I have lots of ideas for blog posts. But, just as with you, not all of them pan out. I keep a running list of blog post idea generators on hand for just such occasions, so I pulled out my…

    Karon Thackston/ Marketing Words Blogin Content- 18 readers -
  • You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)

    … January 11, 2017 Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy…

    PPC Heroin Paid Search How To's- 18 readers -
  • Ask Yoast: importance of keyword strategy

    … Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword strategy and keyword research…

    Joost De Valk/ Yoast- 13 readers -
  • 12 Creative Ways To use My Favorite Keyword Research Tools

    …! For over 7 years, I’ve used keyword research to consistently bring myself and clients valuable, targeted long lasting traffic. It’s still one of the biggest land grab opportunities in SEO – if you know the tools to use and how to use them. In this post I’m going to not only share 12 of the best keyword tools out there – but some ideas for using them…

    Dan Shure/ evolving SEOin SEO- 15 readers -
  • Five tools to help you build a content-focused SEO campaign

    While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital marketing efforts. Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualifie ...

    Rohan Ayyar/ Search Engine Watch- 18 readers -
  • 10 useful tools for writing compelling content for SEO

    … Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SEO is the way to go when it comes to boosting the popularity of your website and your brand? When it comes to inbound marketing, no other technique can deliver the same results. Writing SEO content…

    Search Engine Watch- 16 readers -
  • Should you blog about Justin Bieber?

    … You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – or other highly competitive terms – probably isn’t…

    Marieke Van De Rakt/ Yoast- 12 readers -
  • Irrelevant Keywords Could Crash Your Amazon Conversion Rate

    … that apply to your specific product and the customers who will be shopping for it. I explain (in detail) how to do this and more when performing keyword research for Amazon in my Amazon Product Description Boot Camp. In addition, you will watch over my shoulder as I walk you through the way my team and I create expert titles, enticing bullet points…

    Karon Thackston/ Marketing Words Blog- 15 readers -
  • Complete guide to keyword research for SEO

    … ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty…

    Search Engine Watchin Paid Search SEO- 23 readers -
  • The Long and Short of Long Tail Keywords

    … the good stuff. We understand the usefulness of long tail keywords, so now we’ve got to start collecting the data and start establishing what keywords we’re going to target. There’s a range of tools that I use when undertaking my long tail keyword research, but whilst going through this process, I always ensure I’m measuring each term against…

    State of Digitalin SEO- 13 readers -
  • Introducing Long Tail Pro Cloud

    …, rather than a desktop app. Well, I’m happy to share that the new team has transitioned the software to a web based application, that we are calling Long Tail Pro Cloud! As you will read below, there are some exciting new features that are included in the cloud version along with just being a faster tool overall. With that quick introduction, I’ll…

    Spencer Haws/ Niche Pursuits- 21 readers -
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