Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality.
Posts about Keyword Research
    • You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)

      January 11, 2017 Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy on the keywords and ads of your co ...

      PPC Heroin Paid Search How To's- 18 readers -
    • How to start your keyword research: a case study

      If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words are your audience searching for? But how do you find that out? What tools are useful? And ...

      Marieke Van De Rakt/ Yoastin SEO How To's- 10 readers -
    • Keyword Strategies for Finding Blog Post Ideas

      There I sat in front of my computer, once again, struggling with the question: “What am I going to blog about this week?” Sure, as a professional writer, I have lots of ideas for blog posts. But, just as with you, not all of them pan out. I keep a running list of blog post idea generators on hand for just such occasions, so I pulled out my list.

      Karon Thackston/ Marketing Words Blogin Content- 17 readers -
  • Ask Yoast: importance of keyword strategy

    … are the most important elements of your SEO strategy. In this Ask Yoast, we’ll answer a question from Jill Nadeau out of Boston, US. She asked: “Is keyword strategy still a thing?” Check out the video or read the answer below! Learn how to set up a keyword strategy for your site in our Keyword research training » $ 99€ 99 - Buy now » Info…

    Joost De Valk/ Yoast- 11 readers -
  • 12 Creative Ways To use My Favorite Keyword Research Tools

    NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted… but never published (not sure what happened). Anyway, I didn’t want it to go to waste, so I’m publishing it here! This article is BOTH a podcast episode you can listen to on it’s own, OR you can consume in text form below.

    Dan Shure/ evolving SEO- 12 readers -
  • 10 useful tools for writing compelling content for SEO

    … is the heart and soul of effective optimization but it’s far from an easy task. Various tools can be used to simplify the process and make it more effective. If you’re just getting started with SEO content, you’ll find the following 10 tools to be quite useful. 1. Google Search Console This one is an absolute essential for the execution of your…

    Search Engine Watch- 14 readers -
  • Should you blog about Justin Bieber?

    …. If they find the thing they’re looking for on your website, the chance they buy your stuff is rather high. Content SEO: learn how to do keyword research, how to structure your site and how to write SEO friendly content » $ 19€ 19 - Buy now » Info Conclusion: don’t blog about Justin unless you are a Belieber Blogging about highly competitive terms only…

    Marieke Van De Rakt/ Yoast- 9 readers -
  • Irrelevant Keywords Could Crash Your Amazon Conversion Rate

    … It was February 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. On that fateful day in February, however, the gate was let down and sellers had the freedom to include up to 1,000 characters per each of five fields (a total of 5,000…

    Karon Thackston/ Marketing Words Blog- 12 readers -
  • Complete guide to keyword research for SEO

    … (competitiveness of a keyword) Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of things and it usually…

    Search Engine Watchin Paid Search SEO- 22 readers -
  • The Long and Short of Long Tail Keywords

    …, looking to convert. Make sure when developing a long tail keyword targeting strategy, you’re going through every core step to enable effective targeting: Identify Refine Understand Target Just like all keyword research, this is an ongoing process. Once you’ve done this, that’s not it. SEO changes, search engines change and user search…

    State of Digitalin SEO- 12 readers -
  • Introducing Long Tail Pro Cloud

    … Keyword Planner. Long Tail Pro Cloud offers a number of advantages over the old desktop version of the software. First and foremost, users no longer need to use any of their own accounts for Google, Moz, Majestic, or anything else – everything now runs through our own backend and getting started on your keyword research is as simple as signing up…

    Spencer Haws/ Niche Pursuits- 20 readers -
  • Why every content SEO strategy should start with keyword research

    … The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you should start…

    Marieke Van De Rakt/ Yoastin SEO Content- 12 readers -
  • New: Yoast Keyword research training!

    … Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today. The Yoast…

    Marieke Van De Rakt/ Yoastin SEO- 12 readers -
  • 5 SEO copywriting mistakes you should avoid

    … Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there. You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll…

    Marieke Van De Rakt/ Yoastin SEO- 10 readers -
  • Tagging posts properly for users and SEO

    … Tags for a post can be hard to choose: in this post I’ll explain why they’re important and how to choose them. One of the hardest things as your site becomes bigger is creating and maintaining a site structure that actually makes sense. Tags and categories can help create that structure, allowing people to easily find the posts that interest them…

    Joost De Valk/ Yoastin SEO- 11 readers -
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