Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality.
Posts about Keyword Research
  • 10 useful tools for writing compelling content for SEO

    … of interest is. Choosing high volume keywords that aren’t too competitive will form the backbone of a solid SEO strategy. 3. SEMrush Doing competition analysis is just as important as understanding what optimized texts should feature. Luckily, there are tools you can use for the purpose. When it comes to competition research, SEMrush is one…

    Search Engine Watch- 12 readers -
  • Should you blog about Justin Bieber?

    …. If they find the thing they’re looking for on your website, the chance they buy your stuff is rather high. Content SEO: learn how to do keyword research, how to structure your site and how to write SEO friendly content » $ 19€ 19 - Buy now » Info Conclusion: don’t blog about Justin unless you are a Belieber Blogging about highly competitive terms only…

    Marieke Van De Rakt/ Yoast- 7 readers -
  • Irrelevant Keywords Could Crash Your Amazon Conversion Rate

    … that apply to your specific product and the customers who will be shopping for it. I explain (in detail) how to do this and more when performing keyword research for Amazon in my Amazon Product Description Boot Camp. In addition, you will watch over my shoulder as I walk you through the way my team and I create expert titles, enticing bullet points…

    Karon Thackston/ Marketing Words Blog- 10 readers -
  • Complete guide to keyword research for SEO

    … Keywords are the backbone of SEO. They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs…

    Search Engine Watchin Paid Search SEO- 20 readers -
  • The Long and Short of Long Tail Keywords

    …, looking to convert. Make sure when developing a long tail keyword targeting strategy, you’re going through every core step to enable effective targeting: Identify Refine Understand Target Just like all keyword research, this is an ongoing process. Once you’ve done this, that’s not it. SEO changes, search engines change and user search…

    State of Digitalin SEO- 12 readers -
  • Introducing Long Tail Pro Cloud

    … Keyword Planner. Long Tail Pro Cloud offers a number of advantages over the old desktop version of the software. First and foremost, users no longer need to use any of their own accounts for Google, Moz, Majestic, or anything else – everything now runs through our own backend and getting started on your keyword research is as simple as signing up…

    Spencer Haws/ Niche Pursuits- 16 readers -
  • Why every content SEO strategy should start with keyword research

    … and the SEO score of your text. In the latest update of Yoast SEO Premium, you’ll find Yoast Insights. You can see which words are most prominent in your blog post. These words can be a great source of inspiration for your keyword research. Perhaps you could write another post about one of these key phrases. Perhaps you could try and optimize…

    Marieke Van De Rakt/ Yoastin SEO Content- 11 readers -
  • New: Yoast Keyword research training!

    … Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today. The Yoast…

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • 5 SEO copywriting mistakes you should avoid

    … Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there. You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll…

    Marieke Van De Rakt/ Yoastin SEO- 10 readers -
  • Tagging posts properly for users and SEO

    … for this topic? You shouldn’t make up tags, they should be existing words or phrases. Words people already search for. We optimize most of our tag pages to rank well too. Our Yoast SEO plugin can help you to do so. The content analysis runs a check on your tag archive content, and tells you how to improve it: Moreover you can add a Facebook and Twitter…

    Joost De Valk/ Yoastin SEO- 10 readers -
  • 7 keyword research mistakes you should avoid

    … Keyword research should be the first step of every SEO strategy. Thinking about the words you want to rank for is really the first and foremost step you need to take. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll talk you through the most common keyword…

    Marieke Van De Rakt/ Yoastin SEO- 9 readers -
  • SEO audit: a complete guide to the basics

    … An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic…

    Search Engine Watchin SEO- 11 readers -
  • Five keyword myths you need to forget right now

    … Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan, Head of Search in Ricemedia, decided to focus on keyword myths in her presentation in Brighton SEO, and it was a useful reminder on all the misconceptions around keywords in the SEO industry. Popular misconceptions about keywords Myth…

    Search Engine Watch- 15 readers -
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