Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality.
Posts about Keyword Research
    • The best tools for automating your SEO

      Here’s a fact: effective SEO results require hard work and effort. Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake. Not only do you need to carefully plan and execute your strategies, you also need to be on the lookout for changes in algorithms and other tweaks.

      Search Engine Watchin Paid Search SEO- 8 readers -
    • SEO Hacker Guide to Google Trends

      When it comes to SEO tools, we at SEO Hacker make sure that we have the best ones available. This allows us to be able to accomplish our tasks more efficiently, and implement some of our best SEO practices and strategies. Some of these tools include SERPED.net, Ahrefs.com, Omniconvert, and Cognitive SEO.

      SEO Hacker Blog- 9 readers -
  • How 1 Article Got 54,205 Organic Pageviews Over 30 Days With Keyword Targeting

    … What I’m going to share with you today, is a tactic I've personally used on my sites several times. In a nutshell, I was able to get 54,000 organic pageviews alone in the last 30 days from just 1 article on a site that is about a year old. The 2 keys to success were targeting the right group of keywords and continuously updating the content…

    Niche Pursuits- 6 readers -
  • Hubcast 164: Pillar Templates, GDD, and Dead Keywords

    …; MASTERING HUBSPOT today! Things That Make You Go Hmmm... HubSpot keywords tool to be sunset. Last week a couple of our IMPACT team recieved emails letting them know that the HubSpot keywords tool is going to be sunset. What the heck is going on? So many questions! We will be interviewing Jeff & Angela from HubSpot next week so make sure…

    The IMPACT Blog- 6 readers -
  • Ask Yoast case study: Appealing content for a real estate site

    … research. Writing about keywords nobody is searching for doesn’t make sense, as you probably understand. Ryan already mentioned that people searching for a keyword such as ‘How to sell a house’ probably aren’t looking for great content. Those people end up calling an agent, sell their house and that’s it. So what type of content could attract people…

    Yoast- 6 readers -
  • Ask Yoast: Finding the best keyword strategy

    … Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic to try to rank for a certain…

    Joost De Valk/ Yoast- 16 readers -
  • Exploring SERPED.net’s Keyword Research Tool

    … A few months back, we did a review for SERPED.net, which became a part of our vast SEO toolbox due to its versatility. Some of the many tools that SERPED.net offers include Domain Finding and Research, Site Management, Rank, Tracking, Client Acquisition, and Keyword Research. With this amount of tools at your disposal, SERPED.net truly is one…

    SEO Hacker Blogin SEO- 9 readers -
  • How to semantically link entities to your content

    …, but it is something you can optimize for. And you are probably already doing that – to a certain extent. First, do keyword research. After that, provide context in your articles. When writing about an entity in your content, it makes a lot of sense to give search engines – and readers for that matter – as much context as possible. Use every meaningful…

    Yoastin Content How To's- 8 readers -
  • SEO basics: What is search intent?

    … SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. However, to really convince people to buy your…

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • 10 SEO Tactics That No Longer Work

    Original source: 10 SEO Tactics That No Longer Work via DailySEOblog. You know what works. You also got to know what won’t, right? Focussing on YouTube SEO, improved site speed, topics instead of key ...

    DailySEOblog- 8 readers -
  • Don’t make your focus keywords too long

    … to your website. Combining such a strategy with cornerstone content and a great internal linking structure is a very smart SEO strategy. Nevertheless, if key phrases become too long, the readability of your text will suffer. Keep reading: ‘How to incorporate cornerstone content’ » Readability and long keyphrases Optimizing your text for a very long…

    Marieke Van De Rakt/ Yoast- 9 readers -
  • Searching for Lost Impression Share

    … throwing more money into the daily budget (if it’s available), raising keyword bids on top performing keywords to maximize efficient spend, or utilizing Google’s automated bidding techniques like top of page CPC or maximize for clicks. However, losing impression share due to rank requires a little more digging on a manager’s part to understand why we…

    PPC Hero- 8 readers -
  • How to highlight search opportunity and create a keyword difficulty metric

    … a few different ways to show how to highlight opportunity across a keyword set and introduce a keyword difficulty metric you can use to take prioritizing work to the next level. Individual keyword opportunity With a basic approach, opportunity can be found by merely completing keyword research, identifying those keywords with the highest search…

    Search Engine Watch- 9 readers -
  • Ahrefs Launches an Incredible New Site Audit Tool

    … templating to fix issues. Every year, the impact of issues associated with organic search algorithms continue to change – but for some reason, those audit tools rarely did. And, over time, I’d say that SEO professionals really were seeking a site health audit rather than some subjective SEO audit. An audit that provides an array of tools so…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • The Only Keyword Research Tools You Need

    … in search results. Below details some of the best keyword research tools available right now: Google Adwords and Analytics Since Google is the top dog in generating search results, it makes sense to want to use their tools in determining the best scoring terms and phrases. Google Adwords is free and very simple to use for anyone who is new to search…

    The Blog Herald- 15 readers -
    Earlier about the same topic:
  • Adapting your content SEO strategy

    … and SEO-friendly content. A successful SEO strategy requires lots and lots of content. A few thin-content sales pages will not get you in Google’s top 10. You need to incorporate several awesome, informative cornerstone content pages. Besides that, writing informative, unique and well-optimized articles and blogposts will do the trick. When tackling…

    Marieke Van De Rakt/ Yoast- 8 readers -
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