Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality.
Posts about Keyword Research
    • Ranking your local business #3: Website optimization

      This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website for local search.

      David Mihm/ Yoastin SEO- 21 readers -
    • Master List of the Best Ad Tech Platforms for PPC

      July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience.

      Jamie Newton/ PPC Heroin Paid Search- 14 readers -
  • Keyword Research: 5 Things You Need to Do to Get Started

    … When you first start marketing your business, keyword research probably isn’t at the top of your list of priorities. You’re busy enough trying to set up a website, post on social media, and grow an email list. Do you really need to worry about keyword research too? Using the right keywords makes it easier for people to find your business online…

    Miranda Paquet/ Constant Contactin SEO- 11 readers -
  • How Small Businesses Can Play Big in the Internet Market

    … Every business strives to expand its audience. The best way to do so is to create a website. It doesn’t matter if you have a business blog, online store, or even a one pager. You can’t simply avoid SEO standards. If you’ve joined the game, then you need to play by the rules. The first advice all specialists give to every business is to hire…

    Growmap- 12 readers -
  • Adapting Your SEO Strategy When Your Business Changes

    … an update, you should immediately evaluate and integrate the changes through your on-site and off-site testing, create some link building campaigns that are in-line with the changes, and all the other SEO tasks you know and love. However, we all know that this is easier said than done. Ensuring that all your efforts are focusing on valuable traffic…

    SEO Hacker Blogin SEO- 25 readers -
  • 3 Tricks to Rank for Multiple Keywords Easily

    … Normal SEO practitioners will start their projects with keyword research which is basically them looking for targeted keywords that fit their niche. Afterward, they will try to get ranked for their target keyword. Sound familiar right? Because this is what EVERYONE is already doing. Let me tell you a little-known secret: I bet you didn’t know…

    SEO Hacker Blogin SEO- 25 readers -
  • Using Latent Semantic Indexing to boost your SEO strategy

    … SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI). It sounds like a complicated term, but if you understand how basic SEO works you’re already halfway there. Below…

    Amanda Disilvestro/ Search Engine Watchin SEO- 15 readers -
  • Meta keywords: why we don’t use them

    … a ranking signal. So don’t waste your time on the meta keywords tag. Instead of thinking about which keywords to put in that silly tag for 5 minutes, think about your content for 5 minutes longer. Really. It’s worth it. New to SEO? Learn the Basics of SEO in our Basic SEO course » $ 199€ 199 - Buy now » Info But I want meta keywords!!! By default…

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: Word order of your focus keyword

    … If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of multiple words – what is the exact key phrase you…

    Yoast- 14 readers -
  • SEO for B2B and B2C – what are the differences?

    …, that might work. In most cases though, you’re prospect will be searching for a type of product, so the search volume for that term will be a lot bigger. It does mean you’ll have to compete with your competitors to rank for the same search terms. But that’s when a great content SEO strategy can help you out. One more thing on jargon: to be found…

    Yoastin SEO- 15 readers -
  • 4 things to note when optimizing for local SEO in 2017

    … should be given to optimizing on-site and off-site strategies for local SEO. Below are a few things to note when optimizing for local SEO in 2017. #1: Title tags and meta descriptions still work Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text…

    Search Engine Watchin SEO- 24 readers -
  • How to Get More Traffic from Uncontested Keywords

    … When looking at which keywords to target next, more is always better, right? Wrong. Photo by Nabeel Syed There’s one simple trick that far too many internet marketers are ignoring. Stop trying to join the thousands of others trying to rank for popular searches, and target uncontested keywords. Sometimes, a big piece of a small pie is better…

    Growmapin How To's- 19 readers -
  • The Importance of Long-Tail Keywords

    … for what we do locally, we want to be one of the top results they see. That part’s pretty intuitive. Now comes the tricky part. Over the years, SEO has become more and more of a science. Search engines are now very advanced in how they calculate the trustworthiness and relevance of websites, changing their algorithms regularly. Keyword stuffing…

    Dex Mediain SEO Blogging- 26 readers -
  • Top 5 Ways Sellers Struggle on Amazon (and what will fix them)

    … Have you tried to make it as a seller on Amazon? Did you follow all the conventional advice, but still haven’t seen the results you were promised? Have you even lost money? Are you ready to give up? Before you do, take a moment to see if any of the following five areas sound familiar […] The post Top 5 Ways Sellers Struggle on Amazon (and what…

    Karon Thackston/ Marketing Words Blog- 11 readers -
  • SEO basics: How to optimize a blog post?

    … Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content…

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 27 readers -
  • The Ultimate On-Site SEO Guide for Your Online Store

    … greatly improve performance. Your web developer and designer will be able to help you with these improvements. Secure URLs A couple of years ago, Google announced that they’re making secure URLs a ranking factor. This compelled a lot of ecommerce sites to adopt the protocol in pursuit of organic traffic gains. While we observed the SEO benefits…

    How To Make Money Onlinein SEO- 21 readers -
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