Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality.
Posts about Keyword Research
    • SEO basics: How to optimize a blog post?

      Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content SEO strategy should be keyword research.

      Marieke Van De Rakt/ Yoastin SEO Content How To's- 17 readers -
    • The Ultimate On-Site SEO Guide for Your Online Store

      eCommerce Search Engine Optimization – The Ultimate On-Site SEO Guide… As bloggers and Store Owners we want to make our websites appeal to both search engines and users. A search engine ‘looks’ at a website quite differently to us humans. Your website design, fancy graphics and well written blog posts count for nothing if you have missed out the critical on-site SEO covered in this post.

      How To Make Money Onlinein SEO- 16 readers -
  • Ask Yoast: stop words in your focus keyword?

    … is that so? Does it make a difference to Google?” Check out the video or read the answer below! Learn how to set up a keyword strategy for your site in our Keyword research training » $ 99€ 99 - Buy now » Info Stop words in focus keyword Read this transcript to learn more about using stop words in your focus keywords: Yes, it makes a difference…

    Joost De Valk/ Yoast- 9 readers -
  • My post ranks, but I don’t get any traffic

    …]. The more long tail a search term is, the easier it is to rank for that term. To set up an SEO strategy focusing on long tail keywords is a good idea in many cases. However, if you’re focusing on keywords (almost) nobody is searching for, you won’t attract much traffic to your site. You could very well rank number 1 with a post about ‘ballet shoes…

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Free Keyword Research with Keywords Everywhere and Ubersuggest

    … to do free keyword research and get a ton of great data that you work with for your search ppc campaigns or blogging. When I first started this blog, I wrote a ton of articles based on my keyword research using Ubersuggest to find what people were searching about when they needed to know something about PeerFly. Search engine optimization…

    Luke Klingin Paid Search SEO Blogging- 38 readers -
  • My bullets are green, but my post doesn’t rank?!

    … important aspect of an SEO strategy. Having a clear site structure leads to better understanding of your site by Google. If your internal linking structure is poor, chances to rank high (even though your content might be awesome) are lower. Yoast SEO premium could help you with your internal linking structure. If you want to improve your site…

    Marieke Van De Rakt/ Yoast- 20 readers -
  • How to start your keyword research: a case study

    … If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words are your audience searching for? But how do you find…

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • Keyword Strategies for Finding Blog Post Ideas

    …? Keywords. Not only will keyword research give you lots of ideas for blog posts, it will show you the estimated audience looking for information on those topics. Let’s take a look at an example for portable butane gas stoves. (Why? Because I see one sitting across the room on a table .) Using a keyword research tool (such as SEM Rush), we’ll see what…

    Karon Thackston/ Marketing Words Blogin Content- 21 readers -
  • You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)

    …—if it matters to your business, you need to track it! Unfortunately, while thought leaders on PPC Hero and across the web have harped on this point for years, 42% of AdWords accounts still haven’t tracked a single conversion (data from those 2,000+ AdWords audits I mentioned earlier). Of the 58% of accounts that are at least tracking something…

    PPC Heroin Paid Search How To's- 18 readers -
  • Ask Yoast: importance of keyword strategy

    … are the most important elements of your SEO strategy. In this Ask Yoast, we’ll answer a question from Jill Nadeau out of Boston, US. She asked: “Is keyword strategy still a thing?” Check out the video or read the answer below! Learn how to set up a keyword strategy for your site in our Keyword research training » $ 99€ 99 - Buy now » Info…

    Joost De Valk/ Yoast- 13 readers -
  • 12 Creative Ways To use My Favorite Keyword Research Tools

    … NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted… but never published (not sure what happened). Anyway, I didn’t want it to go to waste, so I’m publishing it here! This article is BOTH a podcast episode you can listen to on it’s own, OR you can consume in text form below. Either way, enjoy…

    Dan Shure/ evolving SEOin SEO- 16 readers -
  • 10 useful tools for writing compelling content for SEO

    … is the heart and soul of effective optimization but it’s far from an easy task. Various tools can be used to simplify the process and make it more effective. If you’re just getting started with SEO content, you’ll find the following 10 tools to be quite useful. 1. Google Search Console This one is an absolute essential for the execution of your…

    Search Engine Watch- 18 readers -
  • Should you blog about Justin Bieber?

    … You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – or other highly competitive terms – probably isn’t…

    Marieke Van De Rakt/ Yoast- 14 readers -
  • Irrelevant Keywords Could Crash Your Amazon Conversion Rate

    … characters of keywords in these fields. Nothing could be further from the truth. Others followed the mindset that if you could, you should. They proceeded to fill every single character with words that might even remotely apply to the product they were selling until they reached a total as close to 5,000 as possible. To clarify: No! Amazon…

    Karon Thackston/ Marketing Words Blog- 21 readers -
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