Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality.
Posts about Keyword Research
    • Page Revamp for Better User Experience

      User experience has always been an important factor for your SEO campaign. Spending enough time on improving your site’s user experience can go a long way, and will help your long-term SEO goals. But improving it is not as easy as it sounds. Giving up on improving a website and being content with its below-average user experience happens more often than you would think.

      SEO Hacker Blog- 22 readers -
    • How to choose keywords that’ll attract traffic

      Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose which keywords to optimize for? Should you focus on long tail keyw ...

      Marieke Van De Rakt/ Yoast- 13 readers -
    • Content Strategy for SEO

      In today’s online landscape, an effective SEO content strategy is what most SEO professionals yearn for. But where do we find it? Is there a blueprint for an effective SEO content strategy that would improve your SEO indefinitely? Yes, there is. Here are the main factors we monitfor for our SEO content strategy : Easier Topics Content Layering and Internal Links Link ...

      SEO Hacker Blogin SEO Content- 19 readers -
  • What Ecommerce Business Owners Need To Know About Shopify SEO

    … chances of organically attracting your target audience is slim. There’s no way around it: good SEO brings more people to your Shopify store. Data compiled by MineWhat found that 81% of consumers research a product before they make a purchase. If your store doesn’t appear higher in rankings, you could miss out on a sale — even if your products…

    Douglas Karr/ Marketing Technology Blogin SEO- 23 readers -
  • Bing Exact Match Close Variant Update and Beyond

    … August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save…

    PPC Hero- 13 readers -
  • Ranking your local business #3: Website optimization

    … business-to-business industry.) An example from the medical field would be to use “ear, nose, and throat doctor” instead of “otolaryngologist.” Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. But there are a couple of easy sources for good keywords to target: Pay attention to the language…

    David Mihm/ Yoastin SEO- 25 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, bid management, brand protection, call tracking, competitor analysis, CRO, reporting, retargeting, and social. You’ll also find a Quick Reference Guide that Hanapin experts put together to discuss quick details on a couple of the platforms we work with personally. The Guide offers what we use their services for, how they work for our own clients…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • Keyword Research: 5 Things You Need to Do to Get Started

    … When you first start marketing your business, keyword research probably isn’t at the top of your list of priorities. You’re busy enough trying to set up a website, post on social media, and grow an email list. Do you really need to worry about keyword research too? Using the right keywords makes it easier for people to find your business online…

    Miranda Paquet/ Constant Contactin SEO- 11 readers -
  • How Small Businesses Can Play Big in the Internet Market

    … tool such as Serpstat. It is a multifunctional platform for keyword research, site audit, rank tracking, backlink analysis, and competitor analysis. In this case, you would use it for keyword research. If you enter the queries you’ve collected before into Serpstat search bar, you’ll see: Search Volume tells you…

    Growmap- 16 readers -
  • Adapting Your SEO Strategy When Your Business Changes

    … be the enumeration of industries that you should invest time in – from insurance to e-commerce, etc. Audience: Enter the marketplace to get a feel of who your target audience really is, and what exactly are they looking for. Research a list of keywords that you would like to target. Analyze the strategies of your competitors, and update your…

    SEO Hacker Blogin SEO- 29 readers -
  • 3 Tricks to Rank for Multiple Keywords Easily

    … Optimize for Multiple Keywords? The answer, of course, is definitely yes. If you opt for the traditional approach to optimizing a page for only one keyword, this may possibly lead to a number of issues. One of which is when a content writer feels restricted because of the individual keyword; which will result in a below-average content that could have…

    SEO Hacker Blogin SEO- 26 readers -
  • Using Latent Semantic Indexing to boost your SEO strategy

    … SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI). It sounds like a complicated term, but if you understand how basic SEO works you’re already halfway there. Below…

    Amanda Disilvestro/ Search Engine Watchin SEO- 17 readers -
  • Meta keywords: why we don’t use them

    … You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? The truth is that we still see site owners using meta keywords on their website. In addition to that, people are still searching for meta keywords according to Google Trends, although there seem to be less queries than 5 years…

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: Word order of your focus keyword

    … If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of multiple words – what is the exact key phrase you…

    Yoast- 14 readers -
  • SEO for B2B and B2C – what are the differences?

    … these dissimilarities affect the goal of your site, your keyword research and the web content you present to your audience? Let’s go into detail! 1. Buying process in a B2B market In general, the time required to close a deal in the B2B market is much longer than the time that’s needed to get a B2C order. Even the most expensive B2C products, like…

    Yoastin SEO- 17 readers -
  • 4 things to note when optimizing for local SEO in 2017

    …, ensure your title and descriptions are displaying in full on the SERP. Use tools like Yoast’s SEO plugin, SERP preview tool, and SEOmofo to emulate how your title tags and meta description will look in search results. #2: Keyword research Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive…

    Search Engine Watchin SEO- 26 readers -
  • How to Get More Traffic from Uncontested Keywords

    … off the people who are just doing early research and simply aren’t interested in purchasing. Keep in mind that some long-tail additions are better than others. Try to avoid people looking for freebies with terms like “free” or “download.” And some long-tails actually make more sense than you might think. “[Keyword] scam” is one example. It might…

    Growmapin How To's- 20 readers -
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