Keyword Search

  • How to Use Keyword Research in Your Content Marketing

    … goal of keyword research: To expand your core term to hopefully find lots of ideas to create content around. The point is, keyword research is based on the searching behavior of the search engine user: They type in the search box what they are most interested in. Hence, their searching behavior reflects the demand for content in your industry…

    Ann Smarty/ Denise Wakemanin SEO Content How To's- 22 readers -
  • How to Create Buyer Personas With Google Analytics

    … your audience’s interests and concerns. This will in turn make for a more engaged audience. You can find a lot of information about your brand’s online audience in the search data from your website’s analytics. Here’s how to build buyer personas with Google Analytics. #1: Research Your Website Traffic by Keyword Begin by opening up Google Analytics…

    Ben Jacobson/ Social Media Examinerin Google- 26 readers -
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