Keyword Search

  • How to Use Keyword Research in Your Content Marketing

    Keyword research is the cornerstone of content marketing: It’s where content creation should start every time. I know it is not easy to remember to do keyword research: I used to often miss that step too until I made keyword research part of my content creation routine. Here’s how: 1. Come up with Content Ideas This is the most straightforward goal of keyword research: To expa ...

    Ann Smarty/ Denise Wakeman- 21 readers -
  • How to Create Buyer Personas With Google Analytics

    … your audience’s interests and concerns. This will in turn make for a more engaged audience. You can find a lot of information about your brand’s online audience in the search data from your website’s analytics. Here’s how to build buyer personas with Google Analytics. #1: Research Your Website Traffic by Keyword Begin by opening up Google Analytics…

    Ben Jacobson/ Social Media Examinerin Google- 25 readers -
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