Keyword Strategy

  • Using the AIDA Model in Your SEO Strategy

    … Most of the search engine optimization is a process. Yes, there are many aspects of technical SEO that you need to have to be successful. You must make sure that you are following best practices or you could see lackluster results. On the other end of the spectrum, you could even get a penalty. Even though there are many aspects to SEO aside…

    E-Marketing Associatesin SEO- 14 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 17 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … Here’s part 1 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Google is rolling out a change to the Keyword Quality Score scale we have all come to know and love on September 12th, 2016. In preparation, we would do well to prepare for potential impacts on our day-to-day keyword management operations. What’s QS…

    ZOG Digital Blog- 21 readers -
  • SEO v HEO (Human Eye Optimization) and How it Affects CRO

    The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily be written for people or to generate search engine traffic.

    The Daily Egg- 12 readers -
  • 6 Must-Know Tips for Successful A/B Testing

    … that information to smarter A/B tests that truly impact your conversion rate. 3. Make sure you reach statistical significance Statistical significance refers to “the low probability of obtaining at least as extreme results given that the null hypothesis is true.” In ordinary language, it means you’re sure the results of your test were reliable. Statistical…

    George Mathew/ The Daily Egg- 27 readers -
  • Using Pivot Tables to Visualize Search Query Mismatches

    “Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most visible ones wind up being the ones that look like the shiny silver bullet to success. Keywords are one of these things.

    Clix Marketing PPC Blog- 16 readers -
  • Making Your Brand and Keyword Strategy Work Together

    … What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why…

    Search Engine Journal- 12 readers -
  • A Defense Of Broad Match For SEM

    … capturing a good number of your important queries with your existing keyword lists. But what are you missing? How will you even know what you're missing if you're only using exact match? You can (and should) use the Keyword Planner to get ideas of what else is out there and how you're already doing on those new potential areas. In addition to research…

    Matt Lawson/ Search Engine Landin Paid Search SEO- 24 readers -
  • Keyword Strategies For Blogging

    …In this blog I am going to demonstrate how easy it is to get started blogging with a few simple tips for keyword searches and some simple SEO strategies. Begin your keyword strategy with the Google Keyword Tool, its free, great for key words analysis and if you register you can get some great added functionality. […]…

    Gordon Robinson/ Work With Gordon- 9 readers -
Get the top posts daily into your mailbox!