Keyword Strategy

  • Using the AIDA Model in Your SEO Strategy

    … is doing the same exact thing. The competition will be cutthroat for key terms that signal that a buyer is ready to book. If not these key terms, then which should you be focusing on? Well, since this is a process, I will be showing you via the AIDA model. This will allow you to have quality keywords at every stage of the decision-making journey…

    E-Marketing Associatesin SEO- 14 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 16 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … Here’s part 1 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Google is rolling out a change to the Keyword Quality Score scale we have all come to know and love on September 12th, 2016. In preparation, we would do well to prepare for potential impacts on our day-to-day keyword management operations. What’s QS…

    ZOG Digital Blog- 19 readers -
  • SEO v HEO (Human Eye Optimization) and How it Affects CRO

    … The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily be written…

    The Daily Eggin Affiliate SEO How To's- 9 readers -
  • 6 Must-Know Tips for Successful A/B Testing

    … Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get more out of your existing traffic. A/B testing is the secret sauce that makes that happen. But what happens when you finally decide to carry out A/B tests? You find tons of articles on the subject and are bombarded with advice—advice which is often…

    George Mathew/ The Daily Egg- 24 readers -
  • Using Pivot Tables to Visualize Search Query Mismatches

    … regularly, but there are some nice visualizations you can do if you export it to Excel – it’s helped me demonstrate how matching works more than once to a client who is new to it. Sometimes it’s one keyword whose poor performance is baffling, and other times you’re just wanting to figure out where to zero in first. If you aren’t overly familiar…

    Clix Marketing PPC Blogin Affiliate Paid Search- 16 readers -
  • Making Your Brand and Keyword Strategy Work Together

    … brand. I can think of no meaningful website where this should be different. Branding Truly is Branding But what is branding? The term branding stems from the literal act of branding cattle with a hot brand. You “mark your ownership” by branding a cow. You can “own” a product group too by putting your brand on it. Our brand is “Yoast”. It’s…

    Search Engine Journal- 12 readers -
  • A Defense Of Broad Match For SEM

    … capturing a good number of your important queries with your existing keyword lists. But what are you missing? How will you even know what you're missing if you're only using exact match? You can (and should) use the Keyword Planner to get ideas of what else is out there and how you're already doing on those new potential areas. In addition to research…

    Matt Lawson/ Search Engine Landin Paid Search SEO- 18 readers -
  • Keyword Strategies For Blogging

    …In this blog I am going to demonstrate how easy it is to get started blogging with a few simple tips for keyword searches and some simple SEO strategies. Begin your keyword strategy with the Google Keyword Tool, its free, great for key words analysis and if you register you can get some great added functionality. […]…

    Gordon Robinson/ Work With Gordon- 9 readers -
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