Keyword Strategy

  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 14 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … Here’s part 1 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Google is rolling out a change to the Keyword Quality Score scale we have all come to know and love on September 12th, 2016. In preparation, we would do well to prepare for potential impacts on our day-to-day keyword management operations. What’s QS…

    ZOG Digital Blog- 14 readers -
  • 6 Must-Know Tips for Successful A/B Testing

    … Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get more out of your existing traffic. A/B testing is the secret sauce that makes that happen. But what happens when you finally decide to carry out A/B tests? You find tons of articles on the subject and are bombarded with advice—advice which is often…

    George Mathew/ The Daily Egg- 15 readers -
  • Using Pivot Tables to Visualize Search Query Mismatches

    … “Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most visible ones wind up being the ones that look like the shiny silver bullet to success. Keywords are one…

    Clix Marketing PPC Blogin Affiliate Paid Search- 13 readers -
  • Making Your Brand and Keyword Strategy Work Together

    … What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why…

    Search Engine Journal- 11 readers -
  • A Defense Of Broad Match For SEM

    … himself invented, involves making colorful dots coalesce into a picture. If you look at some of Seurat's works close enough, all you'll see is a bunch of dots. The Art of Keywords So what does that have to do with AdWords and broad match keywords? A lot, I think. Talking to a lot of advertisers, I've noticed that a style of pointillism has emerged when…

    Matt Lawson/ Search Engine Landin Paid Search SEO- 17 readers -
  • Keyword Strategies For Blogging

    …In this blog I am going to demonstrate how easy it is to get started blogging with a few simple tips for keyword searches and some simple SEO strategies. Begin your keyword strategy with the Google Keyword Tool, its free, great for key words analysis and if you register you can get some great added functionality. […]…

    Gordon Robinson/ Work With Gordon- 8 readers -
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