Keyword Strategy

    • Using the AIDA Model in Your SEO Strategy

      Most of the search engine optimization is a process. Yes, there are many aspects of technical SEO that you need to have to be successful. You must make sure that you are following best practices or you could see lackluster results. On the other end of the spectrum, you could even get a penalty. Even though there are many aspects to SEO aside from these two simple points.

      E-Marketing Associatesin SEO- 14 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 16 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … an indirect impact on Ad Rank and, in turn, our costs. By making improvements to keyword relevancy, paid media managers may begin to see improvements in their historical Quality Scores. By improving QS there should also be movement in real-time Ad Ranking which will help to improve ad position and lower cost per click. Because Google’s expected CTR…

    ZOG Digital Blog- 17 readers -
  • 6 Must-Know Tips for Successful A/B Testing

    … Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get more out of your existing traffic. A/B testing is the secret sauce that makes that happen. But what happens when you finally decide to carry out A/B tests? You find tons of articles on the subject and are bombarded with advice—advice which is often…

    George Mathew/ The Daily Egg- 22 readers -
  • Effectively Layering Negative Keywords in PPC Accounts

    February 16th, 2015 Michelle Morehouse Posted in Keyword Strategy | No Comments » Negative keywords are a powerful tool in your PPC arsenal. They allow you to save money on your ad campaigns by heading off low quality clicks at the pass. Recently, I’ve seen a few hiccups with the implementation of negative keywords with users using the wrong layering tools to achieve their ...

    Michelle Morehouse/ Clix Marketing PPC Blog- 28 readers -
  • Using Pivot Tables to Visualize Search Query Mismatches

    “Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most visible ones wind up being the ones that look like the shiny silver bullet to success. Keywords are one of these things.

    Clix Marketing PPC Blog- 15 readers -
  • Making Your Brand and Keyword Strategy Work Together

    … brand. I can think of no meaningful website where this should be different. Branding Truly is Branding But what is branding? The term branding stems from the literal act of branding cattle with a hot brand. You “mark your ownership” by branding a cow. You can “own” a product group too by putting your brand on it. Our brand is “Yoast”. It’s…

    Search Engine Journal- 12 readers -
  • A Defense Of Broad Match For SEM

    … capturing a good number of your important queries with your existing keyword lists. But what are you missing? How will you even know what you're missing if you're only using exact match? You can (and should) use the Keyword Planner to get ideas of what else is out there and how you're already doing on those new potential areas. In addition to research…

    Matt Lawson/ Search Engine Landin Paid Search SEO- 17 readers -
  • Keyword Strategies For Blogging

    …In this blog I am going to demonstrate how easy it is to get started blogging with a few simple tips for keyword searches and some simple SEO strategies. Begin your keyword strategy with the Google Keyword Tool, its free, great for key words analysis and if you register you can get some great added functionality. […]…

    Gordon Robinson/ Work With Gordon- 9 readers -
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