Keyword Strategy

  • TUTORIAL: Why You Should Target Long-Tail Keywords

    … Having a long-tail keyword strategy has always been an undertaking that numerous SEOs try to avoid. Most of them think that it is too time-consuming hence a waste of time; it also uses up a lot of their hard-earned money. It’s perfectly understandable because it is known that long-tail keywords have low search volume, and it is not just worth…

    SEO Hacker Blogin Paid Search- 13 readers -
  • Using the AIDA Model in Your SEO Strategy

    … Most of the search engine optimization is a process. Yes, there are many aspects of technical SEO that you need to have to be successful. You must make sure that you are following best practices or you could see lackluster results. On the other end of the spectrum, you could even get a penalty. Even though there are many aspects to SEO aside…

    E-Marketing Associatesin SEO- 15 readers -
  • Quality Score – A New Low Spells Change (part 2)

    … Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null…

    ZOG Digital Blog- 17 readers -
  • Quality Score – A New Low Spells Change (part 1)

    … Here’s part 1 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Google is rolling out a change to the Keyword Quality Score scale we have all come to know and love on September 12th, 2016. In preparation, we would do well to prepare for potential impacts on our day-to-day keyword management operations. What’s QS…

    ZOG Digital Blog- 25 readers -