• Connecting the Dots: How to Raise Your Search Rankings With Internal Linking

    … get the most out of their links. Navigation stations Most marketers have some understanding of SEO basics. You want to own unique keywords important to your business. You don’t want headlines to be too short or too long. Images, video, and other visual assets help. Since search engine bots constantly crawl your sites to gauge which pages are most…

    The Content Strategist- 9 readers -
  • Using Latent Semantic Indexing to boost your SEO strategy

    … SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI). It sounds like a complicated term, but if you understand how basic SEO works you’re already halfway there. Below…

    Amanda Disilvestro/ Search Engine Watchin SEO- 15 readers -
  • Increasing Organic Traffic: How to Make your Website SEO-Friendly

    Search engine optimization is a process of upgrading your website so that people can find it easier in search engines like Google. SEO aims to get more traffic to your site. It is highly beneficial to your business if you make your website SEO-friendly. You will be able to attract more visitors and hopefully an increase in conversion into paying customers. 16 readers -
  • How To Research A Niche Market

    … effectively exactly how to research a niche market. Niche research is about finding profitable subjects that are broad enough to write enough content about, yet narrow enough for you to become an authority on the topic. A great way to establish the popularity of a niche market is to use the Google Keyword Planner. Simply type in the name…

    whoisjonleuty.comin EMail Google Blogging How To's- 15 readers -
  • The evolution of search through a modern consumer journey

    … journey they begin to hone in on their purchase and more specific searches occur Brand searches: Include a specific brand or product name. Nike is the brand and product searches could include Nike Pegasus or Nike Running shoes. Brand terms are often the best performing keywords helping drive the most transactions Search drives awareness…

    State of Digital- 23 readers -
  • The psychology of language for paid search

    … your PPC copy carefully. Keywords can help you highlight the focus of your copy, so it’s a good idea to experiment until you find the best ones to use. However, there’s no need to focus too much on their use, as they still can’t guarantee that the language’s effectiveness. The best way to speak your audience’s language is to try to solve a problem…

    Search Engine Watchin Paid Search- 26 readers -
  • How to Get More Traffic from Uncontested Keywords

    … off the people who are just doing early research and simply aren’t interested in purchasing. Keep in mind that some long-tail additions are better than others. Try to avoid people looking for freebies with terms like “free” or “download.” And some long-tails actually make more sense than you might think. “[Keyword] scam” is one example. It might…

    Growmapin How To's- 19 readers -
  • The Importance of Long-Tail Keywords

    … for what we do locally, we want to be one of the top results they see. That part’s pretty intuitive. Now comes the tricky part. Over the years, SEO has become more and more of a science. Search engines are now very advanced in how they calculate the trustworthiness and relevance of websites, changing their algorithms regularly. Keyword stuffing…

    Dex Mediain SEO Blogging- 24 readers -
  • How to create SEO-friendly content

    … Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. SEO-friendly content doesn’t have…

    Search Engine Watchin SEO Content How To's- 21 readers -
  • Five most interesting search marketing news stories of the week

    …% of top-ranking websites use keywords in their URL, and Bing has a new function that allows you to filter restaurants by Pokéstop. How will Google’s new ‘Ad’ label impact marketers? In last week’s round-up we reported that after some testing, Google has officially rolled out a new look for its ad labels on the SERP. But the question on everyone’s…

    Search Engine Watchin Paid Search SEO EMail- 18 readers -
  • Study: How valuable is it to have keywords in your domain URL?

    … There have been a number of debates over the years about the SEO value of having keywords in your domain URL. In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”. More recently, Webmaster Trends Analyst John Mueller…

    Search Engine Watchin SEO How To's- 34 readers -
  • Broadening your Paid Search Marketing Strategy

    … February 16, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed…

    PPC Heroin Affiliate Paid Search- 20 readers -
  • Six steps to a stronger online brand

    … is Google Alerts. Setting it up is easy and free, and the tool sends you the alerts the moment they come up on the search engine, allowing you to quickly handle any problems that might have happened. Here is how to set it up: Sign into your Google account and go to the Google Alerts page. Enter your search query, which is the keyword you wish…

    Ann Smarty/ Search Engine Watchin Paid Search Display- 34 readers -
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