Kiana Analytics

  • 6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

    … of access to your store that can be attributed to increased revenue from a particular customer segment? Maps can display customer spending by segments and zip code. Clear patterns and groupings appear that cannot be picked up by looking at singular rows in tables or charts.” (Helen Thompson, Esri) 6. Running A/B tests “Heat and kinetic maps can…

    Stephanie Miles/ Street Fight- 12 readers -
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