Kiana Analytics

  • 6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

    …, Kiana Analytics) 2. Pinpointing dead zones “Heat and kinetic maps can show the engagement levels within an area or even within a fixture. High activity shows engagement by the shopper, whereas low activity shows minor or no engagement. Retailers can then take a deeper dive into why there is minimal activity and create ‘actionable solutions…

    Stephanie Miles/ Street Fight- 11 readers -