Kiki Schirr

    • Medium’s dark power

      By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth on whether you should, though.

      {grow}- 11 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … in the sand about politics had left me completely ignorant. And even if I hadn’t been ignorant, a lot of the information being thrown at me was… wrong! Every sign seemed to tell me to vote against the grocery tax. That seemed simple enough. Until I did a little research and realized they were taxing sugary sodas only—and that the giant…

    {grow}- 9 readers -
  • Six steps to increase your app conversion rate

    … Kiki Schirr, {grow} Contributing Columnist App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often the people who build apps are from small teams with no formal training in marketing. And unlike marketing physical goods, advertising might not be your best…

    {grow}- 11 readers -
  • A reasonable guide to reddit for marketers

    … post karma, comment karma is vital to new users, as in many subreddits you are prohibited from posting until you’ve accumulated positive comment karma. This practice helps ban trolls from posting. As a marketer, you will want to achieve high values of both numbers. These numbers prove your worth to the community, and will protect you from…

    {grow}in Social- 8 readers -
  • What is Blockchain and what is its impact on marketing?

    … By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely…

    {grow}- 14 readers -
  • Ghostcodes makes Snapchat more marketer-friendly

    … By Kiki Schirr, {grow} Contributing Columnist Recently, Mark Schaefer wrote “A balanced view of using Snapchat for marketing,” in which he urged marketers to take a grain of salt with the undeniably overhyped network. I could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment. …and then this month, Ghostcodes hit…

    {grow}- 4 readers -
  • Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports

    … could be a match for you. How to Get Started in eSports Livestreaming There are a few ways to promote your brand on channels like Twitch, and its smaller, friendlier competitor Hitbox. The first, and lowest effort option, is to contact the channels directly. Both have programs to insert ads into streams. If you’re looking to get a quick start…

    {grow}- 9 readers -
  • 16 Essential educational resources for the marketing professional

    … By Kiki Schirr, {grow} Contributing Columnist Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators…

    {grow}- 13 readers -
  • 5 Critical things you need to know about Periscope now

    …. On Periscope, Geoff has 6.3 million hearts. Here are some key tips for using Periscope in combination with Twitter. 1. Don’t use Periscope to broadcast, use it to interact How has being famous on live streaming channels changed your life? I don’t think of myself as being famous, rather I think of myself as being a student. My life is the same…

    {grow}in Twitter- 6 readers -
  • Exciting Millennial Marketers to Watch

    … By Kiki Schirr, {grow} Contributing Columnist Sometimes it can be discouraging to watch marketers with a large following. “400,000 readers a month?” I sometimes think. “My blog will never get that sort of traffic.” And besides the slight feelings of inferiority that it can cause, most marketers with a large following have already found…

    {grow}- 6 readers -
  • Does a lean start-up mean lean ethics, too?

    … By Kiki Schirr, {grow} Contributing Columnist My parents are both marketing professors, which could easily be its own post, but long story short, it means that I was raised thinking about marketing concepts early on. They both find their most challenging topic to be “Ethics,” as this doesn’t seem to come naturally to their students. I overhear…

    {grow}- 6 readers -
  • From newbie to expert, here are the best social media tools for your business

    … By Kiki Schirr, {grow} Contributing Columinst When people ask, “what are the best social media tools I should be using to be a better social media marketer?” I have difficulty answering. The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you…

    {grow}in Social- 11 readers -
  • Marketing Resources for 2016: Old School meets New Cool

    … of recurring and up to date content. A few newsletters to check out: Morgan Brown’s newsletter- arrives daily with amazing tips about growth. Note: it’s a little stream-of-consciousness, but super practical advice Nichole Elizabeth DeMeré’s list of the 40 best SaaS marketing newsletters Resources so new and cool, they might just be “on fleek” 1…

    {grow}in Blogging- 12 readers -
  • How to use Product Hunt to boost your business

    … Hunt to boost your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Polish up your best content to drive content marketing value Communist Customer Service: 3 Lessons I Learned on My Vacation. The future of content marketing strategy …

    {grow}in How To's- 9 readers -
  • Crowdfunding 101: Testing the Waters with TeeSpring

    … By Kiki Schirr, {grow} Contributing Columnist It seems like everyone and their mom is doing a crowdfunding campaign … “Coolest Cooler earned $13 million on Kickstarter.” “Hour of Code made 2 and a half million dollars with Indiegogo.” “Did you know UNYQ raised more than 2 million through crowdfunding?” Chances are, you’ve heard stories like…

    {grow}- 16 readers -
  • Is Growth Hacking a thing? The experts sound-off

    … By Kiki Schirr, {grow} Contributing Columnist As I was beginning to write my second post for {grow}, Mark posted the following to Facebook: Whoops. Guess I shouldn’t write about growth hacking, then! But then I thought, a topic like growth hacking should stir some debate… So I went ahead and asked some industry experts about what…

    {grow}- 11 readers -
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