Kiki Schirr

  • Medium’s dark power

    … By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth…

    {grow}- 13 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … learning about new technologies. Kiki is also the author of Tech Doodles, and can be reached easily through Twitter. Images are screen captures from real product use. The post We have a new government. IssueVoter can help you make sure they’re doing their jobs. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 12 readers -
  • Six steps to increase your app conversion rate

    … to app, there are a few that most share, including: time in app, number of opens, and of course, conversion to being a paid customer. For more examples, read this Adweek Social Times article. You’ll want to ask yourselves what your objectives are and what concrete numbers can contribute to measuring those objectives. One tool that can come in handy…

    {grow}- 11 readers -
  • A reasonable guide to reddit for marketers

    … comments as useful feedback. Have you used reddit for marketing before? I’d love to hear about your experiences. Please feel free to leave a comment below. Kiki Schirr is a freelance marketer. She is also working on a lifestyle magazine for women in technology called Valley Girl — she would love for you to check it out! Kiki is also the author…

    {grow}in Social- 8 readers -
  • What is Blockchain and what is its impact on marketing?

    … By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely…

    {grow}- 17 readers -
  • Ghostcodes makes Snapchat more marketer-friendly

    … By Kiki Schirr, {grow} Contributing Columnist Recently, Mark Schaefer wrote “A balanced view of using Snapchat for marketing,” in which he urged marketers to take a grain of salt with the undeniably overhyped network. I could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment. …and then this month, Ghostcodes hit…

    {grow}- 4 readers -
  • Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports

    … By Kiki Schirr, {grow} Contributing Columnist One of the fastest growing Internet communities is the world of eSports. Twitch, the largest eSports livestreaming platform, commands more than 100 million unique viewers a month. But let me slow down a little — do you know what eSports are? Many people don’t. eSports are video game competitions…

    {grow}- 10 readers -
  • 16 Essential educational resources for the marketing professional

    … on your job. Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon This amazing and pithy book by Austin Kleon shows how to use artistic borrow-but-credit methods to grow and learn — in any field. While this book was written for creatives, it’s applicable to almost anything you do in life. Show Your Work!: 10 Ways…

    {grow}- 14 readers -
  • 5 Critical things you need to know about Periscope now

    … By Kiki Schirr, {grow} Contributing Columnist Golberg This month Twitter started autoplaying Periscope streams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I! At the beginning of the week…

    {grow}in Twitter- 6 readers -
  • Exciting Millennial Marketers to Watch

    … By Kiki Schirr, {grow} Contributing Columnist Sometimes it can be discouraging to watch marketers with a large following. “400,000 readers a month?” I sometimes think. “My blog will never get that sort of traffic.” And besides the slight feelings of inferiority that it can cause, most marketers with a large following have already found…

    {grow}- 6 readers -
  • Does a lean start-up mean lean ethics, too?

    … By Kiki Schirr, {grow} Contributing Columnist My parents are both marketing professors, which could easily be its own post, but long story short, it means that I was raised thinking about marketing concepts early on. They both find their most challenging topic to be “Ethics,” as this doesn’t seem to come naturally to their students. I overhear…

    {grow}- 6 readers -
  • From newbie to expert, here are the best social media tools for your business

    … By Kiki Schirr, {grow} Contributing Columinst When people ask, “what are the best social media tools I should be using to be a better social media marketer?” I have difficulty answering. The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you…

    {grow}in Social- 11 readers -
  • Marketing Resources for 2016: Old School meets New Cool

    … By Kiki Schirr, {grow} Contributing Columnist You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. In April, I wrote an article for {grow} about new trends in social media marketing…

    {grow}in Blogging- 12 readers -
  • How to use Product Hunt to boost your business

    … By Kiki Schirr, {grow} Contributing Columnist By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed…

    {grow}in How To's- 9 readers -
  • Crowdfunding 101: Testing the Waters with TeeSpring

    … of branded merchandise. One of the most popular rewards is a T-shirt with the company’s name or a clever message related to the mission of the campaign. Instead of doing an entire campaign for a range of different rewards, use the T-shirt sales site, TeeSpring, to sell only this one reward and test the reception to your idea. Since TeeSpring handles…

    {grow}- 18 readers -
Get the top posts daily into your mailbox!