Kiki Schirr

    • Five stellar community engagement platforms that rock, and one to avoid!

      By Kiki Schirr, {grow} Contributing Columnist Community engagement is a difficult task, especially when new platforms are cropping up all the time. Here’s a helpful list of five stellar community engagement platforms that might not occur to you — and one that could look enticing, but would be best to avoid! Anchor Originally an app to record and share short voice messages, A ...

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  • What is an ICO and what does it mean to new businesses?

    … would trade your Bitcoin or Ethereum (both relatively established cryptocurrencies) for new coins the company had just created. It’s a risky venture, but could be extremely lucrative if you place your bet on the correct company. What’s the difference between an ICO and an IPO? Big, or the SEC will come after you! In an IPO, a company divvies out…

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  • Customer success: 3 Off-beat tools for small businesses

    … powerful forces in marketing. One major focus of your advertising strategy should be to reduce the friction for a customer to share your product with their friends. Early on, we noticed that our customers, despite signing in with their Facebook accounts, were more likely to share a link to our platform through Twitter. So as an experiment, we added…

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  • How to keep yourself safe from social engineering attacks

    … By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re…

    {grow}in How To's- 18 readers -
  • Make Your Mark: A “Space” Suggestion for KNOWN

    … By Kiki Schirr, {grow} Contributing Columnist In Chapter 5 of Mark Schaefer’s new book, KNOWN: The handbook for building and unleashing your personal brand in the digital age, he suggests eight strategies to find your own “space.” By space, he means your own corner of the Internet in which to flourish — an un-contested, or under-served, niche…

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  • Medium’s dark power

    … By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth…

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  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … care about, IssueVoter shows the pros and cons of related bills that will soon be voted upon. When you specify which stance you’d like your congressperson to take, it automatically emails them your position! And you can also encourage your friends to take a stand as well via social media–though IssueVoter avoids friend feuds by anonymizing your…

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  • Six steps to increase your app conversion rate

    … to app, there are a few that most share, including: time in app, number of opens, and of course, conversion to being a paid customer. For more examples, read this Adweek Social Times article. You’ll want to ask yourselves what your objectives are and what concrete numbers can contribute to measuring those objectives. One tool that can come in handy…

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  • A reasonable guide to reddit for marketers

    … comments as useful feedback. Have you used reddit for marketing before? I’d love to hear about your experiences. Please feel free to leave a comment below. Kiki Schirr is a freelance marketer. She is also working on a lifestyle magazine for women in technology called Valley Girl — she would love for you to check it out! Kiki is also the author…

    {grow}in Social- 13 readers -
  • What is Blockchain and what is its impact on marketing?

    … By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely…

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  • Ghostcodes makes Snapchat more marketer-friendly

    … By Kiki Schirr, {grow} Contributing Columnist Recently, Mark Schaefer wrote “A balanced view of using Snapchat for marketing,” in which he urged marketers to take a grain of salt with the undeniably overhyped network. I could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment. …and then this month, Ghostcodes hit…

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  • Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports

    … By Kiki Schirr, {grow} Contributing Columnist One of the fastest growing Internet communities is the world of eSports. Twitch, the largest eSports livestreaming platform, commands more than 100 million unique viewers a month. But let me slow down a little — do you know what eSports are? Many people don’t. eSports are video game competitions…

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  • 16 Essential educational resources for the marketing professional

    … By Kiki Schirr, {grow} Contributing Columnist Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators…

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  • 5 Critical things you need to know about Periscope now

    … I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million. So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people…

    {grow}in Twitter- 11 readers -
  • Exciting Millennial Marketers to Watch

    … judge) website. The post Exciting Millennial Marketers to Watch appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Does a lean start-up mean lean ethics, too? From newbie to expert, here are the best social media tools for your business Marketing Resources for 2016: Old School meets New Cool …

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  • Does a lean start-up mean lean ethics, too?

    … By Kiki Schirr, {grow} Contributing Columnist My parents are both marketing professors, which could easily be its own post, but long story short, it means that I was raised thinking about marketing concepts early on. They both find their most challenging topic to be “Ethics,” as this doesn’t seem to come naturally to their students. I overhear…

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