Kiki Schirr

    • Have you considered using the Telegram app as a Marketing Tool?

      By Kiki Schirr, {grow} Contributing Columnist On January 31, 2018 Apple banned Telegram and Telegram X from its App Store, citing “inappropriate content.” The backlash was immediate, and the apps returned to the store almost overnight. At its core, Telegram is a messaging app. It features both direct and group messaging and has a strong commitment to privacy.

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  • Making content count: How to perform a content gap analysis

    … By Kiki Schirr Content shock is real and in his book, The Content Code Mark Schaefer outlined the necessity of finding open waters for your content, whether it be video, text, or other media. To help you perform this analysis, I would like to introduce the concept of content gap analysis. Traditional gap analysis compares the performance…

    {grow}in Content How To's- 13 readers -
  • Mission Critical: Purpose-driven marketing

    … By Kiki Schirr, {grow} Contributing Columnist You’ve heard that Toms gives away the shoes it sells, that Warby Parker donates glasses to children in need, and that KIND bars sponsor, well, kindness. All of these companies are united by their strong commitment to their purpose but they’re also united by success. In an age where even Pepsi…

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  • 4 Reasons Every Marketer Should be Watching Product Hunt

    … By Kiki Schirr, {grow} Contributing Columnist If you haven’t heard of Product Hunt, you’re missing out. Recently acquired by the startup-obsessed company AngelList, Product Hunt has seen an influx of energy and creativity since the merger. At its core, Product Hunt is a launch platform for new startups and a community of eager early adopters…

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  • The future of marketing in a blockchain world

    … By Kiki Schirr, {grow} Contributing Columnist The world is going blockchain. Coinbase, a cryptocurrency exchange, raised at a $1.6B valuation in August. Last week the head of the IMF, Christine Lagarde, referred to the use of cryptocurrencies as “dollarization 2.0.” But blockchain isn’t only for cryptocurrencies. Blockchains can be used…

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  • Basic Attention Token looks to re-invent online advertising

    … By Kiki Schirr, {grow} Contributing Columnist if you can’t see the video above, click here: Basic Attention Tokens Video By Kiki Schirr, {grow} Contributing Columnist These are the startling opening lines to Basic Attention Token’s business case whitepaper, the in-depth document every cryptocurrency prepares to explain their business…

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  • Five stellar community engagement platforms that rock, and one to avoid!

    … By Kiki Schirr, {grow} Contributing Columnist Community engagement is a difficult task, especially when new platforms are cropping up all the time. Here’s a helpful list of five stellar community engagement platforms that might not occur to you — and one that could look enticing, but would be best to avoid! Anchor Originally an app to record…

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  • What is an ICO and what does it mean to new businesses?

    … would trade your Bitcoin or Ethereum (both relatively established cryptocurrencies) for new coins the company had just created. It’s a risky venture, but could be extremely lucrative if you place your bet on the correct company. What’s the difference between an ICO and an IPO? Big, or the SEC will come after you! In an IPO, a company divvies out…

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  • Customer success: 3 Off-beat tools for small businesses

    … By Kiki Schirr, {grow} Contributing Columnist On March 6th I launched my own web-based video chat platform. So on that same day, I also became the company’s sole customer success agent. I thought my time working at Geek Squad and Apple would assist me, but there’s a difference between being a customer-facing employee and guiding the whole…

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  • How to keep yourself safe from social engineering attacks

    … By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re…

    {grow}in How To's- 19 readers -
  • Make Your Mark: A “Space” Suggestion for KNOWN

    … By Kiki Schirr, {grow} Contributing Columnist In Chapter 5 of Mark Schaefer’s new book, KNOWN: The handbook for building and unleashing your personal brand in the digital age, he suggests eight strategies to find your own “space.” By space, he means your own corner of the Internet in which to flourish — an un-contested, or under-served, niche…

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  • Medium’s dark power

    … to build traffic to your own site. The growth rate is slow and while some of your content might go viral, it is too unpredictable to count on breakout content. Many of the best marketing blogs around have built their audience over a period of years. Their consistently solid content has been the draw. There is no good substitute for loyal blog…

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  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. Every shop here has posters of how to vote on propositions, and I realized: 13 years of sticking my head…

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  • Six steps to increase your app conversion rate

    … Kiki Schirr, {grow} Contributing Columnist App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often the people who build apps are from small teams with no formal training in marketing. And unlike marketing physical goods, advertising might not be your best…

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  • A reasonable guide to reddit for marketers

    … comments as useful feedback. Have you used reddit for marketing before? I’d love to hear about your experiences. Please feel free to leave a comment below. Kiki Schirr is a freelance marketer. She is also working on a lifestyle magazine for women in technology called Valley Girl — she would love for you to check it out! Kiki is also the author…

    {grow}in Social- 13 readers -
  • What is Blockchain and what is its impact on marketing?

    … By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely…

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