Kim Giroux

  • Paid Social Ads Work Despite Consumer Perceptions

    … or behave online can be very different,” explains ZOG Digital’s Kim Giroux. “Ad lift testing, for example, is an important method for marketers looking to measure the effectiveness of their strategies, as it indicates actions for users that have had no interaction or have not seen an ad versus users that have been shown advertisements.” Proof…

    ZOG Digital Blog- 14 readers -
  • 5 ways to maximize your paid search advertising campaign

    … audiences in ways that are not possible with traditional marketing,” said Kim Giroux, VP of paid advertising at ZOG Digital. “An optimized paid search advertising strategy has the ability to supplement search engine optimization, increase awareness and drive sales.” If your business is harder than it should be to find in search, Giroux shared a few…

    ZOG Digital Blogin Paid Search- 23 readers -
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