Kim Giroux

  • Paid Social Ads Work Despite Consumer Perceptions

    … or behave online can be very different,” explains ZOG Digital’s Kim Giroux. “Ad lift testing, for example, is an important method for marketers looking to measure the effectiveness of their strategies, as it indicates actions for users that have had no interaction or have not seen an ad versus users that have been shown advertisements.” Proof…

    ZOG Digital Blog- 13 readers -
  • 5 ways to maximize your paid search advertising campaign

    … Fleishman-Hillard reports that 89 percent of consumers turn to search engines before making a purchase. Paid search ads allow businesses that currently do not rank highly for target keywords to bid for top positions, giving brands first-page visibility and an advantage over competitors. This article was originally published on FierceCMO…

    ZOG Digital Blogin Paid Search- 20 readers -
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