Kim Giroux

  • Paid Social Ads Work Despite Consumer Perceptions

    … or behave online can be very different,” explains ZOG Digital’s Kim Giroux. “Ad lift testing, for example, is an important method for marketers looking to measure the effectiveness of their strategies, as it indicates actions for users that have had no interaction or have not seen an ad versus users that have been shown advertisements.” Proof…

    ZOG Digital Blog- 12 readers -
  • 5 ways to maximize your paid search advertising campaign

    … consumers are looking, but also to have visibility there. Paid search advertising can be one of the best ways to do that, given its ability to target precisely the people looking for what you have to offer. “Paid search advertising has the ability to dramatically impact the bottom line for businesses because of its ability to target specific consumer…

    ZOG Digital Blogin Paid Search- 19 readers -
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