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Paid advertising should be a part of every restaurant’s digital marketing strategy. When combined with website design, search engine optimization, and social media, restaurants can influence consumers and drive additional sales. This article by ZOG Digital’s Kim Giroux was originally published by FSR Magazine.
… or behave online can be very different,” explains ZOG Digital’s Kim Giroux. “Ad lift testing, for example, is an important method for marketers looking to measure the effectiveness of their strategies, as it indicates actions for users that have had no interaction or have not seen an ad versus users that have been shown advertisements.” Proof…
… A new study from eBay is questioning the effectivenss of paid advertising on search engines. But, as ZOG Digital‘s Kim Giroux points out, this one study shouldn’t scare away brands from using an effective marketing tool. This article was originally published on Mediapost.com. ————— By Kim Giroux, Vice President of Paid Advertising at ZOG…
… consumers are looking, but also to have visibility there. Paid search advertising can be one of the best ways to do that, given its ability to target precisely the people looking for what you have to offer. “Paid search advertising has the ability to dramatically impact the bottom line for businesses because of its ability to target specific consumer…