Kimberly-Clark

Kimberly-Clark Corporation (NYSE: KMB, BMV: KIMBER) is an American personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers. Based in Irving, Texas, it has approximately 56,000 employees. Kimberly-Clark UK holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales in the United Kingdom. Kimberly Clark is also listed among the Fortune 500.
Posts about Kimberly-Clark
  • Lowest rate for MarTech conference expires in 3 days!

    … chats will be 45-minutes each, limited to 2-3 participants (moderated by yours truly), and will dig into the candid perspectives of marketing cloud giants, superstar digital CMOs, and some of the top VC and M&A actors in the space. And then there’s the keynote with the amazing design-technology-media-art polymath John Maeda… And that’s just…

    Scott Brinker/ Chief Marketing Technologist- 26 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 26 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    … for every dollar spent in online advertising that has been precisely delivered using purchase-based information. 2. Digital Advertising Enhances The Effectiveness Of Non-Digital Media Channels An econometrics study [PDF] conducted by BrandScience and Microsoft shows that online advertising not only delivers excellent ROI efficiency itself…

    Peter Minnium/ Marketing Landin Display- 32 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … at the most opportune times. “We wanted to know, could we find more interesting ways for agency clients to speak to consumers?” Vikram Somaya, general manager at WeatherFX, at DCN Content All-Stars. “Weather is always impacting our decisions: Are we going to eat a salad today? How am I going to get to work?” Credit: Shannon Sturgis Earlier this year…

    Jordan Teicher/ The Content Strategistin Content- 14 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    … for community projects for entrepreneurs whose missions align with the company. Honda used a campaign on Indiegogo.com to raise funds to save the American drive-in theater. This marketing strategy is about social engagement and brand positioning. Kimberly-Clark uses a hybrid model with its Huggies MomInspired campaign. The company provided grants…

    MarketingProfsin Social Facebook- 10 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … of the first day of the conference, describing why marketing technologists are sexier than data scientists and how we’ve reached a tipping point in this new profession: Erik Brynjolfsson’s keynote on The Second Machine Age Erik Brynjolfsson, co-author of The New York Times bestseller The Second Machine Age (read my review), delivers the truly “big…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 34 readers -
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