Kimberly-Clark

Kimberly-Clark Corporation (NYSE: KMB, BMV: KIMBER) is an American personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers. Based in Irving, Texas, it has approximately 56,000 employees. Kimberly-Clark UK holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales in the United Kingdom. Kimberly Clark is also listed among the Fortune 500.
Posts about Kimberly-Clark
  • Lowest rate for MarTech conference expires in 3 days!

    … chat about CMO leadership in digital transformation — and how they’re governing marketing technology as a part of that mission. And for a fascinating fireside chat at the end of Day 1, Eric Stahl, the SVP of Product Marketing at Salesforce, and Chandar Pattabhiram, VP of Product & Corporate Marketing at Marketo, will join me to discuss…

    Scott Brinker/ Chief Marketing Technologist- 26 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 26 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    …, Unilever, Nestlé, Kraft Foods, Mondelez, Kimberly-Clark, and Kellogg, found marketing-mix models undervalued digital ads. For example, the ROI from Facebook ads were underestimated by as much as 48% and Google search ads by as much as 39%. Final Thoughts Digital advertising is proving its worth to brand marketers every day by creating new desire…

    Peter Minnium/ Marketing Landin Display- 32 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … at the most opportune times. “We wanted to know, could we find more interesting ways for agency clients to speak to consumers?” Vikram Somaya, general manager at WeatherFX, at DCN Content All-Stars. “Weather is always impacting our decisions: Are we going to eat a salad today? How am I going to get to work?” Credit: Shannon Sturgis Earlier this year…

    Jordan Teicher/ The Content Strategistin Content- 14 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    … has not had a single negative social comment. Understanding Consumers Many companies now use crowdfunding for market intelligence, especially since the funding of innovation in America has changed. The first option for most entrepreneurs with a product idea is to use crowdfunding to fund its development. Crowdfunding receives $60,000 an hour…

    MarketingProfsin Social Facebook- 12 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … picture” vision of where technology is taking us — and issues a grand challenge to the audience to pursue: Mayur Gupta’s keynote on marketing technology driving innovation Mayur Gupta, the global head of marketing technology and innovation at Kimberly-Clark, describes how technology is moving from being merely an enabler of operations to more…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 41 readers -
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