Kimberly-Clark

Kimberly-Clark Corporation (NYSE: KMB, BMV: KIMBER) is an American personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers. Based in Irving, Texas, it has approximately 56,000 employees. Kimberly-Clark UK holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales in the United Kingdom. Kimberly Clark is also listed among the Fortune 500.
Posts about Kimberly-Clark
  • Lowest rate for MarTech conference expires in 3 days!

    … marketing and IT, digital and physical, global branding and local execution. I can’t reveal the campaign to you yet, but I think you’ll find it inspiring. Mayur Gupta, the pioneering Global Head of Marketing Technology & Innovation at Kimberly-Clark and an advisor to MarTech, will return to deliver an important talk on Putting the Human in Your…

    Scott Brinker/ Chief Marketing Technologist- 22 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 25 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    …, Unilever, Nestlé, Kraft Foods, Mondelez, Kimberly-Clark, and Kellogg, found marketing-mix models undervalued digital ads. For example, the ROI from Facebook ads were underestimated by as much as 48% and Google search ads by as much as 39%. Final Thoughts Digital advertising is proving its worth to brand marketers every day by creating new desire…

    Peter Minnium/ Marketing Landin Display- 31 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … 30 years, according to Somaya, but recently, new technology has made it possible to capture more accurate relationships between purchasing decisions and weather. “What we realized was that we had the greatest hacker ever on our side: Mother Nature,” he said. “A lot of things we think we do explicitly or implicitly are actually being run by a code…

    Jordan Teicher/ The Content Strategistin Content- 11 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    … for community projects for entrepreneurs whose missions align with the company. Honda used a campaign on Indiegogo.com to raise funds to save the American drive-in theater. This marketing strategy is about social engagement and brand positioning. Kimberly-Clark uses a hybrid model with its Huggies MomInspired campaign. The company provided grants…

    MarketingProfsin Social Facebook- 5 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … picture” vision of where technology is taking us — and issues a grand challenge to the audience to pursue: Mayur Gupta’s keynote on marketing technology driving innovation Mayur Gupta, the global head of marketing technology and innovation at Kimberly-Clark, describes how technology is moving from being merely an enabler of operations to more…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 25 readers -
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