Kimberly-Clark

Kimberly-Clark Corporation (NYSE: KMB, BMV: KIMBER) is an American personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers. Based in Irving, Texas, it has approximately 56,000 employees. Kimberly-Clark UK holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales in the United Kingdom. Kimberly Clark is also listed among the Fortune 500.
Posts about Kimberly-Clark
  • Lowest rate for MarTech conference expires in 3 days!

    … chat about CMO leadership in digital transformation — and how they’re governing marketing technology as a part of that mission. And for a fascinating fireside chat at the end of Day 1, Eric Stahl, the SVP of Product Marketing at Salesforce, and Chandar Pattabhiram, VP of Product & Corporate Marketing at Marketo, will join me to discuss…

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video Intelligence: Strategizing Cross…

    Danny Sullivan/ Marketing Land- 24 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    … delightful folks from procurement, and one had asked, “Does digital advertising really work for brand advertisers?” I was at first taken aback by this question; of course digital builds brands. Why else would the world’s leading CPG companies be investing so heavily? Unilever increased its digital advertising spending by 40 percent last year…

    Peter Minnium/ Marketing Landin Display- 25 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … While the weather may not be the sexiest topic, it’s always on our minds. Picking out clothes for the day? Check outside. Struggling through an awkward conversation? Talk about how unseasonably hot it’s been. Feeling happy or sad? There’s a decent chance it’s the weather to thank or blame. Not only is the weather on our minds, but it also…

    Jordan Teicher/ The Content Strategistin Content- 10 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    … for community projects for entrepreneurs whose missions align with the company. Honda used a campaign on Indiegogo.com to raise funds to save the American drive-in theater. This marketing strategy is about social engagement and brand positioning. Kimberly-Clark uses a hybrid model with its Huggies MomInspired campaign. The company provided grants…

    MarketingProfsin Social Facebook- 5 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … picture” vision of where technology is taking us — and issues a grand challenge to the audience to pursue: Mayur Gupta’s keynote on marketing technology driving innovation Mayur Gupta, the global head of marketing technology and innovation at Kimberly-Clark, describes how technology is moving from being merely an enabler of operations to more…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 16 readers -
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